CRM and Loyalty Programs

The latest best practice, trends, case studies, statistics and more, related to CRM and loyalty programs

Email and eCRM - Econsultancy's Internet Statistics Database

What is CRM?

Before getting into the ins and outs of technology, let’s ask a more fundamental question: what is customer relationship management (CRM), and why do you need it?

10 key challenges facing CRM marketers

Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition).

But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues.

Best Practice Guides

Working Effectively with Data Teams

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

Currys PC World store. Image: freemind-production / Shutterstock.com

Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach

Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers.

Email and eCRM - Econsultancy's Internet Statistics Database

What’s the difference between CRM, marketing automation and DMPs?

Where do CRM, marketing automation, sales, and data management platforms cross paths, and how is CRM implemented?

Microlearning

The role of personalisation in customer loyalty post-Covid

‌ More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air. Due to changes in our daily habits, the reasons why a consumer shopped at a particular retailer before Covid might no longer be relevant, or even still exist.

This is a topic Nikki Gilliland recently discussed with Christian Selchau-Hansen, the CEO of enterprise software company, Formation.ai.

Articles

Yamini Rangan

Hubspot’s CEO on leadership traits and ‘the rise of modern CRM’

Today we’re speaking to the newly-appointed CEO of Hubspot, Yamini Rangan. She discusses her new role, the importance of authentic leadership, and the future of CX. How do you maintain an effective work/life balance? These days, work-life balance may seem like a challenging feat. Work-from-home burnout is a reality, and that’s why it’s so essential […]

10 key challenges facing CRM marketers

Customer relationship management (CRM) remains a key way for companies to deliver ‘customer centric’ marketing, centred around personalised and relevant content (if you’re not sure what CRM is, see our handy definition). But what are the key challenges facing CRM marketers today? With insight from some experts in the industry, here are 10 pressing issues. […]

Dive into our other topic hubs

B2B - Econsultancy's Internet Statistics Database

B2B