1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]
What’s the difference between CRM, marketing automation and DMPs?
Where do CRM, marketing automation, sales, and data management platforms cross paths, and how is CRM implemented?
Research, Trends and Best Practice
1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
According to a new study published by MarTech Today, a whopping 83% of the organizations it polled upgraded or replaced at least one martech application in the past year.
In a world in which consumers have more choice than ever, a large percentage are surprisingly brand loyal.
Upgrade Pack works with global airline and hotel partners to match their available upgrades with users who want to purchase an upgrade.
When it comes to how fintech and established financial institutions differ, much of the discussion centers around how firms are being challenged to improve their customer experiences and develop new financial offerings that appeal to changing consumer preferences.
Building a personal relationship with the customer is one of the founding stones of loyalty. You can see this in any kind of environment, but for the sake of simplicity let’s take a familiar setting: your local pub.
Ben Nimmo is founder & CTO at Orlo, an online engagement platform.