CRM and Loyalty Programs

The latest best practice, trends, case studies, statistics and more, related to CRM and loyalty programs

stats

"Globally, 35.3% of consumers say they shop with retailers with loyalty rewards programs for at least half of the purchases they make"

Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.

Research, Trends and Best Practice

Marketing Automation Best Practice Guide

1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]

Working Effectively with Data Teams

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

Customer Lifetime Value Report - Econsultancy

Understanding Customer Lifetime Value

1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]

From the Blog

A day in the life of… Michael Kalli, MD at ELLO Media, the customer engagement & loyalty agency

ELLO Media is a marketing agency that specialises in customer experience and rewards. The agency’s proprietary technology and products are powered by The Dining Club Group, and include loyalty platforms. Michael Kalli is Managing Director and has been involved in well-known customer loyalty and engagement programmes such as Meerkat Meals, Vitality Rewards and Club Lloyds. […]

Dive into our other topic hubs

B2B