1. Introduction 1.1. Executive summary This report seeks to provide marketers who are considering the use of marketing automation with a simple guide to what it is, how to plan for and implement it, what success looks like and what the future of the industry may hold. This guide hopes to be useful to a […]
"Globally, 35.3% of consumers say they shop with retailers with loyalty rewards programs for at least half of the purchases they make"
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Research, Trends and Best Practice
1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
From the Blog
When it comes to how fintech and established financial institutions differ, much of the discussion centers around how firms are being challenged to improve their customer experiences and develop new financial offerings that appeal to changing consumer preferences.
Building a personal relationship with the customer is one of the founding stones of loyalty. You can see this in any kind of environment, but for the sake of simplicity let’s take a familiar setting: your local pub.
Ben Nimmo is founder & CTO at Orlo, an online engagement platform.
Huge amounts of data, and, cheaper and more impactful ways to utilise it, mean that communications can be more effective than ever.
One of the key panel sessions at Ometria’s Lifecycle ’18 conference this week was all about customer loyalty.
Specifically, what makes a loyal customer, and how can ecommerce brands instil loyalty after the very first purchase?
What is the future of customer engagement?
A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.
The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.