Customer experience represents the single most exciting opportunity for businesses this year, according to our 2014 Digital Trends Briefing

Mobile comes a close second, and this forms a big part of providing an excellent customer experience as more and more people access sites and services on their phones. 

This infographic presents some of the key findings from our Trends Briefing, which is produced in partnership with Adobe and based on a survey of more than 2,500 marketers.