Econsultancy’s Trends Webinar for February 2019 looks at some of the key trends and insights around personalisation from our upcoming Personalisation report, which includes interviews with brands and agencies.
February 28th: 2pm GMT | 9am EST
1. Foreword by Adobe John WattonSenior Director, MarketingAdobe The battleground for customer loyalty has moved from the tangible to the intangible. From products and services to experiences and ease of access. It’s why Spotify has become more than a streaming service, why Swisscom offers a digital experience that adapts to customers in real time, and […]
1. Introduction Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Companies that harness the power of personalisation and offer experiences tailored to each consumer’s specific needs will find their customers are more likely to continue their […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
The BIO Agency works with the real estate provider to future proof the heritage brand with a fresh new online platform.
Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
Browse, save and export over 1,000 customer experience-related statistics and charts collated in Econsultancy’s online Internet Statistics Database. Constantly updated to reflect the latest findings.
Being a customer-centric company means more than just offering good customer service.
Econsultancy has published its 2019 Digital Trends report, in partnership with Adobe, the ninth year running we have conducted this research.
Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands.
When conducting user testing, recruiting the right people to test your product or website is all-important.
Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds.
Boohoo braved the storm that was Christmas 2018.
Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine.
I did a lot of online browsing over the holidays and though I didn’t end up buying much, my aimless scrolling at least revealed some user frustrations that I can share with you on the Econsultancy blog. Here are 10 that annoyed me.
Transport app Citymapper is not the flashiest app out there. It’s not as well-known as Uber, or as widely-used as Google Maps. However, it’s certainly one that has served me well throughout 2018, and has cemented its long-term position on my home screen.
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy.
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.