1. Executive summary The Customer Data Imperative report, produced by Econsultancy in partnership with SAP Customer Experience, is based on a survey of more than 500 client-side marketers and digital professionals, and interviews with senior executives working at high-profile brands across a range of business sectors. The report looks at the growing importance of harnessing […]
Latest Research, Trends and Best Practice
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
1. Foreword by Fresh Relevance Consumers have more products to choose from and more shops to consider than ever. But the modern shopper just doesn’t have the time to go through the thousands of SKUs that you might have on your website. Feeling overwhelmed by the endless shopping options at their fingertips, shoppers long for […]
1. Executive summary The Bridging the Customer Experience Gap report, produced by Econsultancy in partnership with Zone and Cognizant, explores the extent to which companies are meeting consumer expectations. Based on surveys of both consumers and businesses, each with more than 1,000 respondents, the study is the most authoritative state-of-the-nation assessment of how well companies […]
The Power of Personalisation Webinar
Simple Steps to Provide a Unique Customer Experience
Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by step guide to help you start and enhance your personalisation journey
October 25th 2018 | 2pm BST
From the Blog
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how.
Dutch airline KLM is internationally renowned for its outstanding social media presence, and in particular, its excellent social customer care.
“What is personalisation?”
Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question.
Though its headline is in the first person, this article (which I’m hoping will be the start of a new series) is not about me, but about my friend Will Grant, respected user experience and product expert.
Settle in for this week’s stats roundup.
This week we’ve got news about data privacy, event marketing, brand relevance, and ever so much more.
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website.
But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.
UX design emphasizes the importance of making design decisions around users. As the practice evolves, many design thinking techniques are also evolving to do UX well, and nearly all of them call for the participants to be in the same physical space.
In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the store’s sizing policy. Rebecca Parker is a standard UK size 14, and yet she couldn’t pull a pair of size 14 jeans over one thigh.
If you’re considering working with a user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Need to convince your boss that investment in user experience is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
This document will help you in the process of recruting users for usabilty testing purposes. It is included as part of Econsultancy’s Digital Marketing Template Files.
Part of Econsultancy’s Digital Marketing Template Files, this specific document is fully customisable and is intended to help you review your current usability and user experience activity.
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
German media group RTL Interactive GmbH more than triples the number of subscriptions to its video on demand service by optimising customer emails.
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.