1. About this Guide 1.1. How this guide is structured Econsultancy’s series of best practice guides have been created for professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. This guide to mobile and web user […]
1. Introduction When compared with other sectors, such as financial services, retail and travel, pharma and healthcare has been relatively slow in its digital transformation journey. However, in recent years, organisations in the sector have made impressive strides when it comes to using digital to improve the customer experience. This is due to a convergence […]
1. Executive Summary and Highlights The 10th annual Optimization Report (previously the Conversion Rate Optimization Report), produced by Econsultancy in partnership with RedEye Optimisation, explores the key requirements for success, including organizational setup and culture, the use of metrics, and the most effective approach to testing and experimentation. The report is based on a survey […]
Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by step guide to help you start and enhance your personalisation journey.
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
German media group RTL Interactive GmbH more than triples the number of subscriptions to its video on demand service by optimising customer emails.
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
Browse, save and export over 1,000 customer experience-related statistics and charts collated in Econsultancy’s online Internet Statistics Database. Constantly updated to reflect the latest findings.
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy.
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.
An estimated 10% of the population are born with some kind of cognitive difference (in how they understand language, communication, numeracy etc.) that can result in an exclusion from the digital environment.
This week’s selection of stats has arrived for your reading pleasure.
User Experience (UX) is a thriving discipline that has enjoyed a huge increase in recognition over the past several years, giving rise to high demand for UX skills and know-how.
Though its headline is in the first person, this article (which I’m hoping will be the start of a new series) is not about me, but about my friend Will Grant, respected user experience and product expert.
Settle in for this week’s stats roundup.
This week we’ve got news about data privacy, event marketing, brand relevance, and ever so much more.
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website.
But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.
UX design emphasizes the importance of making design decisions around users. As the practice evolves, many design thinking techniques are also evolving to do UX well, and nearly all of them call for the participants to be in the same physical space.
In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the store’s sizing policy. Rebecca Parker is a standard UK size 14, and yet she couldn’t pull a pair of size 14 jeans over one thigh.
If you’re considering working with a user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Need to convince your boss that investment in user experience is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.