1. Executive summary This report, published by Econsultancy in partnership with MediaMath, is based on a global survey of more than 400 digital professionals involved in online advertising, carried out in April and May 2018. The research covers key trends in the digital advertising sector, and highlights the growing requirement for a consumer-first approach to […]
Latest Research, Trends and Best Practice
1. Introduction ‘The Future of Marketing’ is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. A survey was conducted among 492 respondents who classified as advertisers/ client-side marketers, media owners […]
User Experience and Usability
Settle in for this week’s stats roundup.
This week we’ve got news about data privacy, event marketing, brand relevance, and ever so much more.
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website.
But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.
UX design emphasizes the importance of making design decisions around users. As the practice evolves, many design thinking techniques are also evolving to do UX well, and nearly all of them call for the participants to be in the same physical space.
In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the store’s sizing policy. Rebecca Parker is a standard UK size 14, and yet she couldn’t pull a pair of size 14 jeans over one thigh.
If you’re considering working with a user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Need to convince your boss that investment in user experience is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
This document will help you in the process of recruting users for usabilty testing purposes. It is included as part of Econsultancy’s Digital Marketing Template Files.
Part of Econsultancy’s Digital Marketing Template Files, this specific document is fully customisable and is intended to help you review your current usability and user experience activity.
It was 10 years ago that Victoria Beckham first launched her own fashion label.
With each collection released in the past decade, the former Spice Girl has continued to impress critics, leading to the opening of two landmark stores in London and Hong Kong, and hundreds of department store concessions worldwide.
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
German media group RTL Interactive GmbH more than triples the number of subscriptions to its video on demand service by optimising customer emails.
UK recruitment agency HR GO plc used a combination of innovative biometrics testing and AI technology to increase website conversions by 153% in four weeks.
Digital Shift Webinar
Keep track of the key developments in digital technology and marketing.
Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.
Next Digital Shift: October 18th, 2018.
From the Blog
Kat Knocker is customer director at Tails.com, the tailor-made subscription dog food service, and is also one of the excellent speakers at 2018’s Festival of Marketing (get your tickets here).
It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day.
From a marketing perspective – that’s a hell of a lot of noise to cut through.
What is the future of customer engagement?
A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad.
The best way to persuade customers to buy products was thought to be by proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.