Personalisation Roundtable
Companies that create personalised experiences are seeing revenue increase two to three times faster than those that do not.
Subscribers are invited to join this roundtable to discuss progress around personalisation within their organisation and share their experiences and challenges.
London | May 9th, 2019 | Free to attend
Experiential Marketing Best Practice Guide
1. Introduction This guide has been written to help senior marketers better understand the opportunities offered by experiential marketing, outlining when and how the discipline can add value. Its purpose is to help brands plan and execute experiential marketing activities and to be mindful of the challenges involved. New studies show that we are continuing […]
The Consumerization of Healthcare
1. Executive Summary “We don’t sell a product, we sell an experience.” That’s how 62% of marketing executives in the wellness and healthcare category describe their business. Healthcare marketers know that their market is changing as the power dynamic shifts toward the consumer. What isn’t so clear is what to do about it. Based on […]
Understanding Customer Lifetime Value
1. Executive Summary Customer Lifetime Value (CLV) is considered one of the most important factors in determining present and future success of a business. However, less than half of those surveyed for this research said they were able to measure CLV. With it costing less to retain a customer than acquire a new one and […]
Savills provides personalised customer experiences with site refresh
The BIO Agency works with the real estate provider to future proof the heritage brand with a fresh new online platform.
Global bank lifts conversion rate from 5% to 72% with new digital strategy
Summary Red Badger has been working with one of the world’s largest banks since 2016. With products going live in the last year, the agency’s work is contributing to a global efficiency target of £1.2bn. The bank’s Originations and Utilities team identified that conversion rates on retail products were less than 5%. For the eligible customers, there were two key […]
New York Bakery Company’s programmatic strategy increases engagement by 82%
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
Looking for CX statistics and market data?
Browse, save and export over 1,000 customer experience-related statistics and charts collated in Econsultancy’s online Internet Statistics Database. Constantly updated to reflect the latest findings.
10 inspiring examples of design-led brands
Brands that employ design thinking are perhaps easier to spot than they used to be.
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The best digital marketing stats we’ve seen this week
This week’s stats roundup includes news about Instagram usage, customer loyalty, and marketing metrics.
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In push to rein in tech companies, lawmakers target dark patterns
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way.
EHR shortcomings highlight risks for health tech offerings
Technology has created a world of opportunities in medicine and healthcare and organizations serving these markets are increasingly looking to take advantage of them. For example, pharma companies are increasingly creating web and mobile services and developing connected devices that ultimately aim to improve the lives of patients.
The best digital marketing stats we’ve seen this week
Let’s get cracking with this week’s stats roundup, which includes news about meaningful brands, social responsibility, and organic search.
Recruiting niche demographics for user testing (without asking an agency)
When conducting user testing, recruiting the right people to test your product or website is all-important.
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Site speed: Seven ways developers and web managers can improve it
Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds.
Boohoo: 12 clever ecommerce features and strategies that drive sales
Boohoo braved the storm that was Christmas 2018.
A day in the life of… SVP Product Management at Optimizely
Claire Vo is SVP Product Management at Optimizely. We caught up with Vo to ask her about culture, tools, KPIs and the daily routine.
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10 UX frustrations when online sale shopping
I did a lot of online browsing over the holidays and though I didn’t end up buying much, my aimless scrolling at least revealed some user frustrations that I can share with you on the Econsultancy blog. Here are 10 that annoyed me.
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Why I love Citymapper’s user experience
Transport app Citymapper is not the flashiest app out there. It’s not as well-known as Uber, or as widely-used as Google Maps. However, it’s certainly one that has served me well throughout 2018, and has cemented its long-term position on my home screen.
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Five ecommerce brands that have found success with progressive web apps
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy.