Customer Insight

The latest research, best practice, trends, data and more

Getting to Grips with Market Research and Insight - Best Practice Guide

 ‌ This report identifies common marketing and business problems that research can help solve and provides a practical introduction to the main research tools, techniques and methodologies that can drive faster customer-centric decision-making.

Research, Trends and Best Practice

From the Blog

How CX analytics platforms are improving customer journeys

Digital transformation has accelerated rapidly over the past two years. According to PwC, 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.  Companies that have invested in digital technologies, processes, and behaviours in the past two […]

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B2B - Econsultancy's Internet Statistics Database

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