January 29th, 2020 | 2pm GMT, 9am EST

Customer Experience is a competitive differentiator in many industries. Customer Journey Mapping is an increasingly popular element of customer experience management, and includes detailed mapping of a customer’s digital and physical experiences with a brand, business or organisation.

This webinar draws from Econsultancy’s popular new best practice guide on Customer Journey Mapping. It contains practical advice for senior and mid-level marketers on how to use Customer Journey Mapping to articulate the relationship their business has with its customers in an increasingly complex multi-channel and multi-platform world.

Agenda:
• The context for Customer Journey Mapping
• The business case for Customer Journey Mapping
• How to create successful Customer Journey Mapping projects
• Developing your Customer Journey Maps – an overview of the key stages

This webinar will be hosted by Michelle Goodall, one of Econsultancy’s most experienced consultants.

To access the webinar you have to be a subscriber

Not a subscriber?

View our subscription plans, or contact us on:
 subscriptions@econsultancy.com

View subscription plans