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Featured Blog article
What do inventory ads in local search mean for retail?
2 days ago

Google's local inventory ads have been available since 2015.

They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores.

Clicking on an ad, users can view the product then visit the store website and, from mid 2016, have also been alerted to a click-and-collect option within the ad format.

The growing politicization of brands in a polarized world
2 days ago
How brands are tapping into the trend for a digital detox
2 days ago
Benefit Cosmetics’ eyebrow loyalty app attracts 20,000 users
2 days ago
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Featured Research
Customer Experience Maturity in India
17 days ago

The Customer Experience Maturity in India report, published in association with Epsilon, contains a comprehensive analysis of trends, data and best practice relating to customer experience delivery by marketers in the region. The research is based on a survey of 319 marketing, digital and ecommerce professionals based in India, which was carried out in September and October 2016.

Understanding the Customer Journey in Asia Pacific
10 days ago

The Understanding the Customer Journey in Asia Pacific report, produced in association with Emarsys, is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia Pacific, carried out between August and October 2016.

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Upcoming Training
Fast Track Digital Marketing - 1 place left
London, 28 Feb 2017
Personalisation - Enhancing the Customer Experience - 6 places left
London, 3 Mar 2017
Search Engine Optimization (SEO) Marketing -
London, 8 Mar 2017
SEO, PPC and Conversion: International Strategy - 5 places left
London, 9 Mar 2017
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SEO: Trends, Data and Best Practice -
, 28 Feb 2017
MWLive -
London, 8 Mar 2017
Insight Show -
London, 8 Mar 2017
Online Video: Trends, Data and Best Practice (APAC time zone) -
, 29 Mar 2017
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