Advanced Data and Analytics training

With so much data at our fingertips, understanding how to make sense of it can be a huge challenge. This immersive three-day Advanced Data and Analytics training course will help you to transform that data into powerful insights so that you are not only measuring the success of your activity but spotting routes to commercial success. Can we help? Call +44 (0)20 7970 4167 or email

Book for November 2021

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How will I benefit?

Learn how to measure, interpret and optimise your activity while also developing the know-how to effectively predict future performance.

Full course outline

Establish the right KPIs and data-capture requirements for your business.

Learn structured approaches to evaluate performance and ensure data is statistically valid.

Gain the knowledge to test and learn, forecast performance and formulate recommendations for optimisation.

Who should attend?

This course is suitable for those looking to understand the fundamentals of good measurement and people with plenty of hands-on experience in data and analytics.

Meet the trainer: Andrew Hood has helped hundreds of Econsultancy customers to develop their data and measurement skills through training, keynote speaking and best-practice guides. Currently managing director of Lynchpin, he has worked with brands including Experian, Canon, HSBC, Cartoon Network, Tesco Bank, Dyson, New Scientist and the Government Digital Service.

“A great course for understanding the broad scope of analytics and how online tools transform how easy it is to access information previously the preserve of specialist practitioners.”

Next course date and requirements

30 November, 2 and 6 December

This is a practitioner-led, online course that brings together professionals from a range of industries in a fully interactive format. Run using Zoom, our online training has been rated 5/5 by recent participants for “ease of joining and participating” and we’ll provide a short tutorial at the start to ensure optimal use of the platform.

£1,695.00 excl. VAT
Book this course now

Duration: 3 days

Location: online

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best-practice standard and you’ll benefit from a more open environment to discuss your most pressing issues.