1. Introduction Personalisation is all about delivering greater relevance to customers and providing a richer experience by serving the right message on the right channel at the right time. Companies that harness the power of personalisation and offer experiences tailored to each consumer’s specific needs will find their customers are more likely to continue their […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
In this webinar we examine some of the key trends and challenges impacting the area of data and analytics and how companies are addressing these.
Discussion points include: optimising your business using data and analytics; understanding the value of your marketing and customers (ROI and CLV), and how AI will take predictive analytics to the next level.
1. Executive summary The Customer Data Imperative report, produced by Econsultancy in partnership with SAP Customer Experience, is based on a survey of more than 500 client-side marketers and digital professionals, and interviews with senior executives working at high-profile brands across a range of business sectors. The report looks at the growing importance of harnessing […]
1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]
So, how are organisations navigating this murky world? Here are some key charts taken from the report, with insight into what they might tell us. A strategic approach to data In order to gain a competitive edge, it is important for organisations to undertake a strategic approach to data. One way to initiate this is […]
Browse, save and export the thousands of charts, statistics and market data collated in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
The healthy eating company Weight Watchers, recently rebranded WW, boosts efficiency and saves costs using analytics that identify the best performing creatives.
The BIO Agency works with the real estate provider to future proof the heritage brand with a fresh new online platform.
If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress.
When conducting user testing, recruiting the right people to test your product or website is all-important.
If you haven’t heard of ‘New Retail’ as Alibaba’s Jack Ma calls it, or ‘Boundaryless Retail’, if you prefer the JD.com terminology – essentially it refers to an offline push to open grocery stores (to begin with) that are seamlessly integrated with ecommerce technology.
In an ideal world, every company hopes to build legions of loyal, satisfied customers who will not only provide them with repeat business, but enthusiastically promote their company to friends and family.
The world of social media is vast and full of potentially useful conversations for brands.
On social media, consumers often freely offer what amount to reviews, product insights, and even content marketing for the brands that they purchase from. The only catch is that brands don’t know exactly where these conversations are taking place.
According to many of today’s advocates for data-driven organisations, predictive analytics sounds the most exciting. It apparently lets us ‘predict the future using data from the past’.
While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.
Following Brexit and the US presidential election, many brands have responded to the polarized times by choosing to weigh in on political and social issues.
But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don’t see eye-to-eye on some of the most important issues of our time?
Starbucks is one of the brands that isn’t afraid to get political in an increasingly polarized world.
Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump’s enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.
Social media has dominated my working life since its inception.
It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers.