Maturity Benchmarking Webinar
Webinar recording
"94% of CMOs in North America and Europe say they plan to increase automation in data and analytics solutions by 2020"
Browse and export thousands of charts, statistics and market data like this, in the Internet Statistics Database. Constantly updated to reflect the latest findings.
The Customer Data Imperative
1. Executive summary The Customer Data Imperative report, produced by Econsultancy in partnership with SAP Customer Experience, is based on a survey of more than 500 client-side marketers and digital professionals, and interviews with senior executives working at high-profile brands across a range of business sectors. The report looks at the growing importance of harnessing […]
Working Effectively with Data Teams – Best Practice
1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]
Marketing in the Dark: Dark Data
So, how are organisations navigating this murky world? Here are some key charts taken from the report, with insight into what they might tell us. A strategic approach to data In order to gain a competitive edge, it is important for organisations to undertake a strategic approach to data. One way to initiate this is […]
Fast Track Training: Advanced Data & Analytics
Develop your analytics strategy and gain practical skills to transform available data into powerful insights, with this Fast Track training course. You’ll cover the full analytics journey, from planning, measurement and data collection through to the practicalities of analysing, optimising and predicting behaviour.
3-day course | various dates | London
New York Bakery Company’s programmatic strategy increases engagement by 82%
New York Bakery Company’s newly implemented programmatic strategy increases engagement by 82% and generates 23.5 million impressions over an eight-week period.
Weight Watchers gains 9x more efficiency on best creatives with intelligent analytics
The healthy eating company Weight Watchers, recently rebranded WW, boosts efficiency and saves costs using analytics that identify the best performing creatives.
Savills provides personalised customer experiences with site refresh
The BIO Agency works with the real estate provider to future proof the heritage brand with a fresh new online platform.
Data and Analytics Webinar
In this webinar we examine some of the key trends and challenges impacting the area of data and analytics and how companies are addressing these.
Discussion points include: optimising your business using data and analytics; understanding the value of your marketing and customers (ROI and CLV), and how AI will take predictive analytics to the next level.
The best digital marketing stats we’ve seen this week
Rebecca here, filling in for Nikki with the regular weekly stats roundup.
What machine learning and semiotics can reveal about a brand’s values
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance.
Four reasons to start mapping your customer journey
The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels.