Data and Analytics

The latest data and analytics best practice, case studies, trends, training and more. From sentiment analysis and optimisation to big data and machine learning

Latest Research, Trends and Best Practice

AXA PPP’s Head of Digital on the challenge of creating a trusted health tech brand

From fitness trackers that monitor our heart rate and physical activity, to smartphone apps that assess our quality of sleep or help us keep tabs on our mental health, more and more of us are using technology to store and track health data.

The existence of this type of technology is an important step towards giving consumers more control over their own health and wellbeing, and in many cases dramatically improving their quality of life.

45% of marketers cite content & experience management as top priority in 2018

Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future. 

This year, the report – which is based on a global survey of 12,795 marketing, creative and technology professionals – also strives to identify how top-performing companies are setting themselves apart from their peers.

Why fashion and beauty brands are still betting on chatbots

Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.

That being said, the fashion and beauty industries still appear attached to the concept, with many more brands launching AI-powered chatbots in the past year or so.

The five Ps of AI strategy for marketers

Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers.

But to unlock AI’s huge potential you need an AI strategy. Here are five Ps to help you develop yours.

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Digital Shift Webinar

Keep track of the key developments in digital technology and marketing

Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.

Next Digital Shift: October 18th, 2018.

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