Data and Analytics

The latest data and analytics best practice, case studies, trends, training and more. From sentiment analysis and optimisation to big data and machine learning


Enterprise organisations regard ‘data-driven marketing that focuses on the individual’ as the single most exciting opportunity in 2019

Econsultancy’s 2019 Digital Trends report, in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term.

It’s based on a global survey of nearly 13,000 professionals working for both brands and agencies.

Read the report

Latest Research, Trends and Best Practice

Consumer Neuroscience and Digital Marketing

1. Introduction 1.1. Executive summary Billions are being spent on digital marketing each year[1] and the availability of digital analytics is better than ever. Although these tools are hugely beneficial to brands, they empower digital marketers to understand the ‘what’ much more than the ‘why.’ With a heavy focus on machine-optimised performance marketing, many new […]

Editor’s Picks

Working Effectively with Data Teams – Best Practice

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

Marketing in the Dark: Dark Data

So, how are organisations navigating this murky world? Here are some key charts taken from the report, with insight into what they might tell us. A strategic approach to data In order to gain a competitive edge, it is important for organisations to undertake a strategic approach to data. One way to initiate this is […]


Looking for statistics and market data?

Browse, save and export the thousands of charts, statistics and market data collated in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.


Data fundamentals

Deriving value from data (DIKW) and data maturity

Case Studies

Data and Analytics webinar

Data and Analytics Webinar

In this webinar we examine some of the key trends and challenges impacting the area of data and analytics and how companies are addressing these.

Discussion points include: optimising your business using data and analytics; understanding the value of your marketing and customers (ROI and CLV), and how AI will take predictive analytics to the next level.

Digital Marketing Training Courses

From the Blog


Analytics approaches every marketer should know #3: Predictive analytics

According to many of today’s advocates for data-driven organisations, predictive analytics sounds the most exciting. It apparently lets us ‘predict the future using data from the past’.

While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.

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