Data and Analytics

The latest data and analytics best practice, case studies, trends, training and more. From sentiment analysis and optimisation to big data and machine learning

Latest Research, Trends and Best Practice

Working Effectively with Data Teams

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

Data and Analytics Webinar Resources

Webinar Recording Reports Referenced The Fundamentals of Marketing Measurement and Analytics Measurement and Analytics Report Working effectively with Data Teams Maximising the ROI of Digital Marketing  Understanding Customer Lifetime Value  Embracing Predictive Marketing  Storytelling for Marketers Digital Intelligence Briefing 2018 Digital Trends Internet Statistics Database

Data and Analytics webinar

Data and Analytics Webinar

In this webinar we examine some of the key trends and challenges impacting the area of data and analytics and how companies are addressing these.

Discussion points include: optimising your business using data and analytics; understanding the value of your marketing and customers (ROI and CLV), and how AI will take predictive analytics to the next level.

Editor’s Picks

Working Effectively with Data Teams – Best Practice

1. Introduction 1.1. Executive summary With an increasing number of digital channels, the time, attention and trust that consumers have to give to marketing content is fragmented. To make matters worse, consumers’ unprecedented power to control their media experiences has made it more challenging than ever to reach them. On the other hand, marketers have […]

Marketing in the Dark: Dark Data

So, how are organisations navigating this murky world? Here are some key charts taken from the report, with insight into what they might tell us. A strategic approach to data In order to gain a competitive edge, it is important for organisations to undertake a strategic approach to data. One way to initiate this is […]

internet statistics database

Looking for statistics and market data?

Browse, save and export the thousands of charts, statistics and market data collated in Econsultancy’s Internet Statistics Database. Constantly updated to reflect the latest findings.

Case Studies

Training Courses and Online Learning

From the Blog

analytics

Analytics approaches every marketer should know #3: Predictive analytics

According to many of today’s advocates for data-driven organisations, predictive analytics sounds the most exciting. It apparently lets us ‘predict the future using data from the past’.

While being able to see the future sounds great, the reality of predictive analytics is a bit more mundane. It does, however, still have the potential to make real business impact in the present.