Data-Driven Marketing

A Quick Guide

This quick guide is an abridged version of Econsultancy’s Data-driven Marketing Best Practice Guide, providing an entry point for brands looking to draft or update their own data-driven marketing strategy. It covers:

Customer insight: Data enables marketers to go beyond simple segmentation and understand customers as individuals. What are the many applications of this deeper understanding?

Privacy challenges: With regulation tightening around data collection, how can marketers navigate the impact this will have on access to data, and could the ‘cookiepocalypse’ be viewed as an opportunity?

Strategy: How can marketers best derive value from data and what frameworks can brands use to develop their data strategy and drive actionable insights?

Execution: From creating a data vision to building a solid data foundation through storage, governance and cleansing, what are the starting points for putting a data-driven marketing strategy into action?

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Quick Guide to Data-Driven Marketing

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