While multiple e-tailers are still looking for ways to cash in on Twitter followers, some are already reaping the rewards. Dell made an astonishing announcement yesterday. 

The company’s has landed over $2 million in sales since June 2007, half of which
were generated over the period of the last 6 months. The second million
was driven in by “posting offers and responding to questions on

In addition, Dell has stated their Twitter activity is “driving interest in new product as well,” and some people who visit Dell’s online store through their Twitter account “ultimately decide to purchase a new system.” These purchases of new systems amount to another $1 million, making the company’s cumulative Twitter-driven sales eclipse $3 million.

At the moment of this post, Dell has over 600,000 followers, and tweets 1-4 times daily. Comparing @DellOutlet to other Twitter accounts, Twitalyzer gives its influence a “score of 39.2 out of 100” (average influence scoring only 26.4 out of 100) and rates this account one that is only “becoming established”. More here, and a screenshot below:

Twitalyzer report on DellOutlet

There seems to be a lot of room for growth, and it will certainly be interesting to see how Dell’s sales grow as their account becomes more influential.