The latest best practice, trends and industry insights related to marketing content and web design

Ashley Friedlein’s marketing & digital trends for 2020 to 2030

 ‌ “We are seeing design move beyond designers towards design systems that embrace atomic design and other patterns to deliver what we might call ‘design-as-a-service’. If we can crack our brand and design codes and build a system to bring them to life then, perhaps, we will have discovered the DNA of customer and brand experience.”



27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

A day in the life of… Andrew Barraclough, Head of Design, GSK

Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.” We caught up with Barraclough to ask him about his day-to-day.

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