Design

The latest best practice, trends and industry insights related to marketing content and web design

desktop website

What is design thinking?

When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation.

Over the past few years, ‘design thinking’ has gone from being an obscure technical term to being hailed a ‘magic bullet’ in management speak. On the one hand, it is welcome that management sees the importance of design in serving customers better. However, it requires cultural as well as behavioural change to transform an organisation into one that is capable of making decisions that start with the customers’ needs and works backwards.

in-house design

User-centric design and organisational transformation: lessons from the public sector

What can the public sector teach the private sector about agility, transformation and truly user-centric design? Johan Hogsander, Managing Director at Engine Transformation, shares the lessons he has learned from working for the ‘biggest business’ in the UK.

Articles

A phone screen displaying the Moonpig app with a marker pen and a binder arranged around it.

Moonpig on innovating during a pandemic, internal empathy and nailing the basics of UX

Camila Diaz is Head of Product Design and Research at online greetings cards and gift company Moonpig. At Moonpig, Product Design is a discipline that comprises a range of UX-related functions, including user research, user experience design, information architecture, visual design interaction, and service design thinking. As such, Diaz played a pivotal role in the […]

ecommerce_fashion_and_delivery

27 things I need to see on an ecommerce homepage

Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]

How to put people at the heart of your design sprint

It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t cut it.

You need to put people’s needs at the heart of the process. That’s the only way to get the full and lasting benefit of a design sprint.