At Econsultancy Live, Gregoire Baret – Senior Director of Omnichannel Experience at Aldo Group – shared how the footwear retailer has approached experience design in 2020, and what testing has revealed in a year that has been “a reminder of our omnichannel essence”.
How Emirates Airline uses customer-centric design
Alex Knigge, SVP Corporate Communications, Marketing & Brand (Digital) at The Emirates Group, shares how his team designs and implements customer experiences together with business stakeholders and agile development squads.
What can the public sector teach the private sector about agility, transformation and truly user-centric design? Johan Hogsander, Managing Director at Engine Transformation, shares the lessons he has learned from working for the ‘biggest business’ in the UK.
There is no doubt that the coronavirus has accelerated the growth of ecommerce at a staggering rate.
Here are 27 elements that are commonly seen on ecommerce homepages, many essential, others desirable. If I’ve missed any, please leave a comment below… Status updates or contextual copy Current events may affect factors like price or delivery, such as Christmas, or bad weather, so adding a message to the homepage is a good way […]
Andrew Barraclough is Head of Design at GSK, a role which he has said feeds his “hunger for craft and creativity, logic and maths, business, and crucially for making a difference to people’s lives.” We caught up with Barraclough to ask him about his day-to-day.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. Other articles tell you to “get ready”.
Digital transformation within the financial services sector is ongoing.
Here’s a quick thought experiment.
Agencies are often too busy working on other people’s digital products to actually sort out their own websites.
Web design is forever advancing as technology, standards and tastes change.
In many respects, the automotive industry is quite a traditional one, particularly when it comes to its digital presence and how its products – cars – are presented digitally.
Andy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape.
Combining the high speed of native apps with the accessibility and wide reach of mobile browsing, progressive web apps (or PWAs) are a great option for ecommerce brands looking to improve mobile strategy.
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website. But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.