Microsoft is set to release a beta version of its web analytics tool this summer, and sneak previews of the Google Analytics competitor have already leaked onto the internet.

 

Ian Thomas of Microsoft gave out a few details of the new tool, code named ‘Gatineau’, after Dave Naylor had already leaked some details on his blog.

The new tool will allow segmentation of web traffic by both age and gender, with the demographic data to be taken anonymously from users’ Live ID profiles.

Thomas said that the target audience is similar to that of Google Analytics, which was upgraded back in May, though he says it won’t just replicate its functionality.

The Gatineau project is based on technology Microsoft acquired from DeepMetrix in 2006, and Thomas has previously stated that Microsoft will build up user numbers gradually to avoid the kind of problems experienced by Google.

Further reading:

Web Analytics – Roundtable Briefing, July 2007