Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.
Today, we hear from Carter Refo, Account Executive at Yesmail Interactive, who stresses that marketers need to continue to test during all stages of a campaign.
Here are some of our recent reports and articles that look further into testing, how it works and how you can apply it to all stages of your campaigns:
We cover recent trends and best practice for conversion rate optimisation in this interview with Rich Page. Page is a Conversion Solution Specialist at Adobe, working with clients to help improve their website testing and optimisation strategies.
This Buyer’s Guide is an invaluable resource for those investing in site testing technology, with profiles of 13 leading suppliers and detailed information about the trends and issues affecting the online testing sector.
To make the most out of creative, search marketers have to rely on testing. This involves constantly generating, analysing and repeating new creative in order to deliver a noticeable improvement in keyword-to-creative relevancy.
This best practice guide will help beginners and experts alike to understand, implement and execute email strategies to maximise return on investment in this complex channel.