Part of Econsultancy’s Digital Marketing Template Files, this specific document will help you establish and measure your affiliate marketing goals, objectives and KPIs.
Part of Econsultancy’s Digital Marketing Template Files, this Excel spreadsheet will help you measure the impacts of your affiliate partners on a weekly basis.
Part of Econsultancy’s Digital Marketing Template Files, this specific document will help you to build strong and profitable relationships with your affiliate marketing partners.
Guidelines to help you streamline your ecommerce checkout process to improve conversion. Included as part of the wider Digital Marketing Template File pack.
Guidelines to help you streamline your ecommerce checkout forms, to improve conversion. Included as part of the wider Digital Marketing Template File pack.
Specifically for client-side organisations, this document will help you select a suitable ecommerce vendor. It is included as part of a wider set of similar files.
Specifically for agencies, this document will help you identify client-side ecommerce opportunities. This is part of Econsultancy’s Digital Marketing Template Files pack.
A key planning document to help you understand how to plan for a brand-led online advertising campaign. This template is included as part of a wider digital marketing bundle.
Two customisable documents to help you report on your display campaigns. These templates are included as part of a wider digital marketing pack.
A customisable document to guide you in planning and predicting online display campaigns. This document is included as part of our Digital Marketing Template Files.
The majority of companies agree that content marketing is more important than advertising, and this template file will enable you to manage content creation effectively, with a framework that will clearly define and document your content requirements.
Content can only have an impact if it is stored and displayed effectively across your website – use this template to guide you in the key steps for integrating content into your website.
Want to effectively distribute your content online and offline? Use this template to guide you in how to use these channels to promote your content.
Use the opportunity presented by effective SEO to make your content easily accessible to people when they want it – use our SEO Checklist to ensure you have a consistent process to optimise your content pages.
Create a clear and structured plan for your content marketing using the Content Marketing Calendar we have created to help you with timings and to ensure all bases are covered.
Looking for Best Practice?
Econsultancy’s collection of practical reports, covers the core elements of marketing tactics.
Search Engine Marketing: SEO
There are millions of potential keyword targets for your business. Use our Keyword Analysis and Creation templates to help you refine your own SEO opportunities.
Want your website to rank highly on search engines? Use our link building checklist template to ensure that your links are ‘good’ and you are focused on consistent quality.
Web analytics tools are packed full of information – this template will help you work out what to do with it, enabling you to gain commercial insight and take positive action.
Search engines are evolving their algorithms constantly. Have the basics covered by using this template to assess how well your website is set up to cater for the most well-known signals.
Is your RFP process protecting your business interests? This template provides you with a checklist of SEO requirements to include in your RFP, to ensure that the platform delivered enables you to optimise content to support SEO goals.
What does a good SEO audit look like? What should you expect? Download this template to understand some of the factors you should consider when assessing your site.
Search Engine Marketing: PPC
A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.
Core, customisable templates to help you report and analyse your paid search (PPC) campaigns. This is included as part of Econsultancy’s Digital Marketing Template Files bundle.
Email marketing is on the rise, and these template files will allow you to rise with it. They get to the core of what you should be considering, in order to engage in successful marketing activity.
Social Media and Online PR – Digital Marketing Template Files
How do you begin establishing a social media strategy? This document will help you assess and understand the various ways of engaging with social media in relation to your company’s overall objectives.
Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.
Usability and User Experience – Digital Marketing Template Files
Part of Econsultancy’s Digital Marketing Template Files, this specific document is fully customisable and is intended to help you review your current usability and user experience activity.
This document will help you in the process of recruting users for usabilty testing purposes. It is included as part of Econsultancy’s Digital Marketing Template Files.
Seeking training for you or your team?
Browse our upcoming training courses or talk to us about bringing Econsultancy training in house. From SEO to UX, project management to CRM, we’ve got courses for all levels of experience.
Web Analytics – Digital Marketing Template Files
Web analytics data is an essential part of a company’s data analysis and optimisation work. Use this template to define how you want your web analytics tools to work to measure the data you need.
This document has been designed to help you assess analytics vendors when they pitch for business. It’s included as part of Econsultancy’s Digital Marketing Template Files
Small Business Online Resource Manager
Being able to structure your overall digital marketing strategy is essential to make sure that the individual elements of your overall marketing work as best as they can. In this document, you will find information that can help you effectively manage and own your online assets.