January 21st, 2021 | 4:00pm GMT, 11:00am EST
For this edition of Digital Shift we’ll be taking a deep dive on one of the key areas of interest in 2020 that is shaping up to be an even bigger trend for 2021: new social commerce and the growth of the creator economy. Specifically we’ll be looking at:
New formats: how are the most innovative brands are experimenting with original social formats to drive sales and customer connection?
New platforms: what can we learn from the growth of TikTok, Twitch and the creator economy? What are the most interesting potential commercial opportunities that the big tech players are experimenting with?
New behaviours: how has 2020 driven lasting consumer behaviour change in mobile, social, and ecommerce and what does this mean for the coming year?