April 14th, 2021 | 4:00pm BST | 11:00am EDT
Join this live Q2 Digital Shift Webinar, hosted by industry expert, Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.
Agenda points for this session:
- The Rise of ‘Shoppertainment’ – as livestreaming, TikTok, fandom, and the integration of commerce into video all build momentum we take a look at the latest innovations and examples in this fascinating trend
- Cryptocurrency and NFTs – what do brands need to understand about NFTs, the latest cryptocurrency rage, and what are the potential implications for marketing?
- The Surprising Growth of Reddit – could Reddit, one of the oldest social media platforms, also be one of the most undervalued by marketers and investors alike? We take a look at the rapid advance of this established platform, and what it says about how the web is changing
- AI customer service – with AI becoming integrated into marketing capabilities we look at some of the most innovative ways in which AI is being used to answer customer questions