July 23rd, 2020 | 11:00am BST, 6:00pm SGT
Join this live Q3 Digital Shift Webinar, hosted by industry expert, Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce.
Agenda points for this session:
Video and social commerce: with the impact of COVID-19 and the amplified focus on ecommerce we look at the implications on some prescient new launches including two-click buying in Facebook and Instagram, the rise of live streaming and a potentially game-changing digital partnership.
TikTok: video and messaging platforms have seen a boost from lockdown so we take a deeper dive on the rise of TikTok and it’s owner Bytedance including their expansion strategy, how TikTok tap into meme culture, and where the platform is likely to head next
VR Winter: despite some big tech players getting behind it VR has struggled to gain scale. Lockdown has resulted in a boost to both gaming and virtual connection – are recent developments in the gaming sector showing how scaled virtual interaction and communities can really work?
Agile Marketing and MarTech: the latest MarTech Landscape survey demonstrates how the impact of technology on marketing shows no sign of abating. With remote working at scale leading to marketing teams needing to find new ways of operating, is the long-promised shift to ‘agile marketing’ finally starting to scale and create opportunities for teams to genuinely work in a different way?
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