Digital Shift

A quarterly look at the most important developments, trends and innovations in digital that you need to know about

shopping trolley with facebook hand in pink landscape

Digital Shift - Q1 2023

The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:

Generative AI: With ChatGPT and DALL-E 2 leading a roster of new AI tools that can generate creative content, what are the implications and techniques that will really matter for marketing?

Virtual influencers: As the realism and sophistication of virtual avatars improves exponentially, could the industry be approaching a real inflection point?

Live commerce latest: In this challenging but rapidly evolving space, what are the latest innovations from the big retail players, and how is TikTok planning to re-enter the fray?

NFT innovation: Known initially for proving ownership of digital art, how is the crypto market evolving towards more pragmatic use cases for NFTs?

Watch again – 2023

Watch again – 2022

Digital Shift Report: Q2 2022

Econsultancy’s Digital Shift Report for Q2 2022 looks at the future of DTC, developments in social commerce and growth in retail media, including Amazon’s staggering figures for its advertising revenue. It covers the latest news around Web 3.0 as more brands experiment with NFTs and metaverse real estate goes on sale. Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term.

Digital Shift Report: Q1 2022

Econsultancy’s Digital Shift Report for Q1 2022 looks at the continued growth of q-commerce and Shein’s Gen Z-powered retail dominance. It covers key technological advances, including the rise of NFTs and virtual goods, forays into the metaverse from Fortnite, Roblox and Nike, the emergence of Web 3.0, thought-controlled touch typing and a centrifugal spacecraft launcher. It delivers actionable insight on trends that will be significant in the short- to mid-term.

Watch again – 2021

Digital Shift Report: Q3 2021

Econsultancy’s Digital Shift Report for Q3 covers Netflix fashion, Instagram affiliates, distributed autonomous organisations, holograms, digital logistics, shoppable TV, VR ads and AI creative, delivering actionable insight on trends that will be significant in the short- to mid-term.

Watch again – 2020

Digital Shift Report: Q3 2020

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q3 2020 Chapter 4: Voice interfaces

Digital Shift Q3 2020 Chapter 4 – Voice Interfaces

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2020 - Report

Digital Shift Report: Q2 2020

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2020 - Chapter 4 The Passion Economy

Digital Shift Q2 2020 Chapter 4 – The Passion Economy

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2020 - Chapter 6 Q&A

Digital Shift Q2 2020 Chapter 6 – Q&A

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q1 2020

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Watch again – 2019

Digital Shift Report: Q4 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q4 2019 – Chapter 5: New Social

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q3 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q3 2019 – Chapter 6: Q&A

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q2 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Q2 2019 – Chapter 6: Q&A

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Digital Shift Report: Q1 2019

Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

Watch again – 2018

Digital Shift Report: Q1 2018

Webinar Recording 1.   Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that marketers face is relentless. We are faced each day with articles, blog posts, product announcements and […]

Digital Shift Report: Q2 2018

Webinar recording   1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog […]

Digital Shift Report: Q3 2018

 Webinar Recording   1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, […]