Digital Shift: Q1 2023
Digital Shift looks at ground-breaking developments in AI, the rise of virtual influencers, the rapidly evolving live commerce market, and the emergence of more pragmatic use cases for NFTs.
Digital Shift - Q1 2023
The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:
Generative AI: With ChatGPT and DALL-E 2 leading a roster of new AI tools that can generate creative content, what are the implications and techniques that will really matter for marketing?
Virtual influencers: As the realism and sophistication of virtual avatars improves exponentially, could the industry be approaching a real inflection point?
Live commerce latest: In this challenging but rapidly evolving space, what are the latest innovations from the big retail players, and how is TikTok planning to re-enter the fray?
NFT innovation: Known initially for proving ownership of digital art, how is the crypto market evolving towards more pragmatic use cases for NFTs?
Digital Shift: Q4 2022
Digital Shift Q4 2022 looks at developments in the metaverse, blockchain-technology Ethereum’s move to a vastly more sustainable model, the race for the super app and the uncertain future of live commerce in the west.
Digital Shift Report: Q3 2022
Econsultancy’s Digital Shift report for Q3 2022 covers the latest developments in the metaverse, state-of-the-art retail innovations, and advances in AI that could herald a new era for cutting-edge applications of the technology.
Digital Shift Report: Q2 2022
Econsultancy’s Digital Shift Report for Q2 2022 looks at the future of DTC, developments in social commerce and growth in retail media, including Amazon’s staggering figures for its advertising revenue. It covers the latest news around Web 3.0 as more brands experiment with NFTs and metaverse real estate goes on sale. Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term.
The Future of DTC – Digital Shift Q2 2022
A rundown of three of the essential trends shaping the future of this emerging space.
Digital Shift Report: Q1 2022
Econsultancy’s Digital Shift Report for Q1 2022 looks at the continued growth of q-commerce and Shein’s Gen Z-powered retail dominance. It covers key technological advances, including the rise of NFTs and virtual goods, forays into the metaverse from Fortnite, Roblox and Nike, the emergence of Web 3.0, thought-controlled touch typing and a centrifugal spacecraft launcher. It delivers actionable insight on trends that will be significant in the short- to mid-term.
Digital Shift Report: Q3 2021
Econsultancy’s Digital Shift Report for Q3 covers Netflix fashion, Instagram affiliates, distributed autonomous organisations, holograms, digital logistics, shoppable TV, VR ads and AI creative, delivering actionable insight on trends that will be significant in the short- to mid-term.
Digital Shift Report Q3 2021 Chapter 1 – T-commerce and fashion
A look at developments in the area of ‘T-commerce’, covering the latest ‘shoppable TV’ announcements from Netflix, Amazon and YouTube, as well lessons from the latest innovations in the fashion category.
Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
Digital Shift Report Q3 2021 Chapter 3 – NFTs
A look at non-fungible tokens (NFTs), around which there has been much hype in today’s marketplace as brands look to explore the realm of collectible crypto assets.
Digital Shift Report Q3 2021 Chapter 4 – Digital logistics
This chapter explores the fascinating ways that logistics and digital technologies are colliding, as well as new research that may change the way the industry interprets both the opportunities and challenges in ecommerce right now.
Digital Shift Report Q3 2021 Chapter 5 – And finally… AI creative and Heinz and Waze
A look at the convergence of AI, creative and commercialisation and how the speed of ketchup inspired an innovative brand partnership between a food company and a GPS app.
Digital Shift Report: Q2 2021
Digital Shift Q2 offers a look at developments in video commerce, some interesting examples of the integration between physical and virtual world assets and the rapid growth in social audio. It also takes a deep dive into NFTs and their relevance to the creator economy.
Digital Shift Q2 2021 Chapter 1 – Video and visual commerce
A look at how initiatives from the big tech players, including Facebook and Amazon, will help bring ‘shoppertainment’, the combination of entertainment and ecommerce, into the mainstream in the west.
Digital Shift Q2 2021 Chapter 2 – Real-world/digital integration
A look at how new functionality is enhancing real-world experiences, with Google Maps introducing more than 100 AI-driven improvements, and Disney trialling facial recognition technology at its Magic Kingdom.
Digital Shift Q2 2021 Chapter 3 – Reddit rising
Reddit has vastly increased its user base in 2020, which presents some interesting opportunities for marketers. This chapter looks at Reddit’s latest innovations, its embrace of cryptocurrency and investment into the creator movement.
Digital Shift Q2 2021 Chapter 4 – Booming audio
Following on from the buzz surrounding Clubhouse, the invite-only audio-driven social network, what does the future hold for audio chat platforms? A look at other innovations in social audio over the last quarter, including Spotify and Discord’s recent moves into the medium.
Digital Shift Q2 2021 Chapter 5 – NFTs and the creator economy
A look at the possible uses for NFTs in the future and how social tokens, another blockchain-based asset, can empower creators to take more control and make more money from their content and communities.
Digital Shift Report: Q1 2021
Digital Shift for Q1 covers the creator economy, livestreaming, the integration of commerce in many content formats, Ratatouille: The TikTok Musical, Singles’ Day 2020 and Netflix’s content-led forays on social media and virtual influencers.
Digital Shift Q1 2021 Chapter 1 – TikTok
A look at the reasons behind TikTok’s success over the last 12 months, including its recruitment of the best and most influential creators in important categories.
Digital Shift Q1 2021 Chapter 2 – The creator economy
Digital Shift considers the different platforms supporting creators – of which there are now an estimated 2 million around the world working full time – and the factors that have catalysed the creator economy.
Digital Shift Q1 2021 Chapter 3 – New formats
Many platforms are innovating with new creative formats, presenting more opportunities for brands to engage users in compelling ways. Digital Shift looks at the latest moves by businesses including Netflix, Spotify, Snap and Google.
Digital Shift Q1 2021 Chapter 4 – Livestreaming
A look at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.
Digital Shift Q1 2021 Chapter 5 – Content and commerce
A look at developments in the increasing integration of commerce into social and content domains, including WIREWAX’s dynamic videos that link to product pages, and a partnership between Snap and Amazon that lets Snapchat users buy products through the app.
Digital Shift Report: Q4 2020
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 1 – Covid-19’s ongoing impact
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 2 – Amazon revenues and innovation
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 3 – Digital/physical commerce integration
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 4 – Maps and payment
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 5 – Video commerce
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 6 – Instagram at 10
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 7 – The latest on AR
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2020 Chapter 8 – Learning from the East
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q3 2020
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2020 Chapter 1 – Covid-19 impact
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2020 Chapter 2 – TikTok and Shoppable Video
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2020 Chapter 3 – AR Summer and VR Winter
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2020 Chapter 4 – Voice Interfaces
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2020 Chapter 5 – Martech and Agile Marketing
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q2 2020
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 1 – Virtual Everything
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 2 – Pivoting Business Models
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 3 – AR, Virtual Experiences and Ecommerce
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 4 – The Passion Economy
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 5 – The Autonomous Organisation
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2020 Chapter 6 – Q&A
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q1 2020
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 1 – Key Takeaways from CES
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 2 – Learning from Startups
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 3 – Gaming and New Era Agencies
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 4 – The Rise of ‘Super Apps’
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 5 – Learning from Jeff
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q1 2020 Chapter 6 – Superforecasting
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q4 2019
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2019 Chapter 1 – AI and Machine Learning
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2019 – Chapter 2: Amazon
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2019 – Chapter 3: Smart Home
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2019 – Chapter 4: Quantum Computing
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2019 – Chapter 5: New Social
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q4 2019 – Chapter 6: Deepfake and Neural Interfaces
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q3 2019
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2019 – Chapter 1: Marketing Technology Landscape
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2019 – Chapter 2: Ever-changing Retail
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2019 – Chapter 3: 5G – Overhyped
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2019 – Chapter 4: Horizontal Innovation
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2019 – Chapter 5: Talking Heads
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q3 2019 – Chapter 6: Q&A
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q2 2019
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2019 – Chapter 1: Welcome and Introduction
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2019 – Chapter 2: New Retail
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2019 – Chapter 3: The D2C Playbook
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2019 – Chapter 4: Advertising on TikTok
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2019 – Chapter 5: Key 2019 Trends
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Q2 2019 – Chapter 6: Q&A
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q1 2019
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Digital Shift Report: Q1 2018
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that marketers face is relentless. We are faced each day with articles, blog posts, product announcements and […]
Digital Shift Report: Q2 2018
Webinar recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s new trends service designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Every day there are reams of articles, blog […]
Digital Shift Report: Q3 2018
Webinar Recording 1. Welcome to Digital Shift Digital Shift is Econsultancy’s trends service, designed to give you the need-to-know insights into the key shifts in the digital marketing and ecommerce space. As we all know, the pace of change that digital marketers face is relentless. Each day, we are faced with articles, blog posts, […]
