Digital Skills Index

How does your digital marketing knowledge stack up?

Whether you want to identify your strengths and weaknesses or benchmark your knowledge against the industry average, the Digital Skills Index provides tailored results to help you assess your performance.

Why take the test?

  • Identify your knowledge gaps and areas of expertise.
  • Compare yourself to your colleagues and peers.
  • Receive a complete diagnostic and recommendations for further learning.
  • Get customised advice on where to focus your efforts to sharpen your skills.
  • Track progress over time and further analyse digital capabilities for yourself and your team.

What do you get?

Your overall score: See how you rate in your chosen digital disciplines against the average score of all users as well as peers in the same industry and level of seniority.

Your complete diagnostic: Receive a detailed appraisal of your current digital marketing knowledge as well as a set of recommendations on how to advance and sharpen your skills.

Your personalised learning growth path: Save your results, retake the test and track progress over time. You will also receive a customised learning plan on how to strengthen and advance your digital skillset.

What does it cover?

Take the short skills test to see how you measure up across a range of topics integral to modern marketing and kick start your learning journey:

  • Advertising
  • Content
  • Customer Experience
  • Customer Journey Mapping
  • Data & Analytics
  • Ecommerce
  • Email and eCRM
  • Mobile
  • Personalisation / Segmentation
  • Search Marketing
  • Social
  • Strategy & Operations
  • Testing
  • Innovation & Trends
  • Unified Marketing

Who is it for?

Subscribe and conquer

Supercharge your marketing with strategic insights, expert analysis, practical advice and inspiration.

  • Keep on top of trends and embed best practice
  • Develop your digital knowledge and skills
  • Bridge the gap between strategy and action
  • Build a successful digital culture and drive innovation
  • Get digital into your organisation’s DNA
Start your free trial