Research, Trends and Best Practice
1. Introduction We live in times of ‘agile’, ‘fail fast’, ‘beta testing’ and ‘lean startups’. The doubling of computer processing power every two years, as predicted by Moore’s law, has delivered exponentially increasing computational abilities. Vast data sets are now available to marketers, enabling them to respond to customer demands in real time or even […]
1. Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]
From the Blog
The top 100 digital agencies in the UK saw healthy growth in 2019, as total fee income rose 15% to reach £3.2 billion.
Dodo Pizza might not be the most well-known pizza chain, at least not in the UK.
It’s hard to believe that anything could challenge the likes of Häagen-Dazs or Ben & Jerry’s as giants of the ice cream world.
The explosion of direct-to-consumer (D2C) brands over the past few years has led to a shift in the relationship between brands and consumers. There’s no longer a reliance on traditional stores or other middlemen.
The path to purchase or conversion is no longer linear, with customers often using a variety of devices and channels.
This week’s stats roundup includes news about streaming platforms, digital skills, payment UX and more.
Learn what digital strategy means and the practical tips for developing your own.
The whys and hows of creating a strong digital brand presence.
Discover what disruption means and how you can learn from disruptors in your industry.
Four key digital trends that require special attention.