1. Introduction This guide has been written to complement Econsultancy’s Social Media Platforms Overview. Its purpose is to provide a framework for developing a social media strategy, as well as a summary of the main considerations for marketers when developing a strategic approach to social media marketing and communications. 1.1 About this report Over the […]
Research, Trends and Best Practice
1. Executive summary Almost half (46%) of the 1,200 IT professionals surveyed for the 2019 Econsultancy/Adobe Digital Trends Report expect improving customer experience (CX) and data security to be top of their organisation’s priority list this year. The quality of the CX delivered by an organisation is increasingly recognised as a crucial area of competition, […]
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