Digital Strategy

The latest best practice, trends, industry insights, data and more, related to digital strategy

Essential Reports

Research, Trends and Best Practice

D2C

From the Blog

Close-up of a smartphone held in front of a desktop computer with the Ebay logo displayed on its screen.

Why have an eBay strategy in 2021?

In this article, I’ll take a look at eBay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at eBay’s offerings for businesses and how brands can benefit from a presence on the site, as well as tips for how to optimise that presence, drawing on material from Econsultancy’s recently-published Third-Party Marketplaces Best Practice Guide.

20 Min
Strategy

Strategy

Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping

Econsultancy
16 Min

Brand and Value

Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.

Econsultancy
10 Min

Positioning

Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.

Econsultancy
15 Min

Market and Customer Orientation

Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.

Econsultancy
14 Min

Customer Insight

How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.

Econsultancy
24 Min

Distribution

Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.

Econsultancy
27 Min
innovation and trends

Innovation and Trends

Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.

Econsultancy

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B2B - Econsultancy's Internet Statistics Database

B2B