The evidence points to offline touchpoints having a clear and valued role in the automotive customer journey, and many OEMs have struggled with a fixed-price agency model in pursuit of D2C sales.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation?
A look at some ecommerce use cases for LLMs, such as AI-powered search and chatbots, and what constitutes best practice for UX.
The Generative AI: Year in Review series distills some of the overriding trends in generative AI from the past year and considers what they have to offer brands and marketers looking to take advantage of this influential technology.
In this edition of Digital Transformation Monthly, we’ll take a close look at key stories that illustrate significant trends, from the rise of subscription models for both vehicle purchases and in-car transactions, to the woes facing disruptors in the used car space.
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
November’s edition of Digital Transformation Monthly takes a close look at the trends redefining how consumers engage and shop with grocery and FMCG brands, including shelf-edge technology, retail media, digital loyalty schemes, and checkout-free shopping.
This month’s edition of Digital Transformation Monthly reports on the rise of loyalty programmes, discussing how they tie in with the growth of retail media and a move to first-party data, and looking at brand examples from across the retail landscape.
This edition of Digital Transformation Monthly reports on key trends shaping digital marketing and ecommerce, including the launch of a new fashion resale marketplace, new regulation of BNPL services in the UK and Netflix’s upcoming ad-supported subscription tier.
This edition of Digital Transformation Monthly reports on key trends shaping current marketing practice, including the latest AI innovations, ‘closed-loop marketing’, and the increased adoption of digital banking.
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.