Digital Transformation

The latest digital transformation best practice, briefings, case studies, statistics, trends, training and more

Digital Transformation Monthly (February) Packshot

Digital Transformation Monthly

Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.

Essential reports

Change Management for Marketers

Change Management for Marketers Best Practice Guide

1.  Introduction This report is designed to provide marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. It is written for senior and mid-level marketers who want to understand how to navigate change within their own teams or the most […]

Effective Leadership in the Digital Age

1. Introduction The question of how leadership is changing in a digitally empowered world is a consistent theme in subscriber feedback and the digital transformation work that Econsultancy does with clients. 2015 saw the publication of Econsultancy’s initial research and report into Effective Leadership in the Digital Age, which was designed to provide insight into […]

Digital Transformation and the Role of Data

1. Introduction The modern marketer’s dilemma “After several years of long Christmas lists to Santa, this year my girls could not think of anything they wanted. It dawned on me; my kids are not seeing marketing encouraging them to want things. My job and the jobs of future global marketers are getting more challenging. We […]

Digital transformation and the coronavirus crisis

RS offices (electrocomponents)

The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250

Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the business’ recent digital transformation, the impact of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.

Digital transformation in Financial Services

Digital transformation in Pharma & Healthcare

Digital transformation in Retail

Microlearning

20 Min
Strategy

Strategy

Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping

Econsultancy
16 Min

Brand and Value

Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.

Econsultancy
10 Min

Positioning

Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.

Econsultancy
15 Min

Market and Customer Orientation

Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.

Econsultancy
14 Min

Customer Insight

How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.

Econsultancy
24 Min

Distribution

Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.

Econsultancy
27 Min
innovation and trends

Innovation and Trends

Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.

Econsultancy

Reports and webinars

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Digital Transformation Monthly – June 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and grocery to finance, healthcare and travel. This month, we look at two new studies that present different perspectives on organisations’ digital aptitude: one from The Economist and Microsoft, which reveals that most companies were […]

3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – May 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors from retail and grocery to beauty, travel and finance. This month brings tales of Bed Bath & Beyond’s soaring digital sales thanks to an accelerated omnichannel strategy, while The Hut Group has enjoyed significant revenue growth from the […]

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OVO energy

OVO Energy on change management and digital transformation

Back in January, OVO energy acquired SSE Energy Services (SSE plc’s household energy and services business). The merging of their marketing and communications teams has been a story of success thanks to a period of digital transformation with help from Optima. As a result, OVO has been able to deliver enhanced customer experiences and foster a more collaborative, creative in-house environment.

Digital Transformation - Econsultancy's Internet Statistics Database

Digital transformation stats – explore the ISD

 ‌ The Internet Statistics Database contains over 2500 charts and statistics related to digital transformation, for you to browse, save and export.

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