Econsultancy’s quarterly webinar curates and interprets the most important updates, trends and innovations in digital.
Looking ahead to the next quarter, each one distills the key developments that are going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing.
The next Digital Shift webinar – Q3 2019 – is on July 2nd, 2019.
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets.[1] However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
1. Foreword by Adobe John WattonSenior Director, MarketingAdobe The battleground for customer loyalty has moved from the tangible to the intangible. From products and services to experiences and ease of access. It’s why Spotify has become more than a streaming service, why Swisscom offers a digital experience that adapts to customers in real time, and […]
1. Introduction When compared with other sectors, such as financial services, retail and travel, pharma and healthcare has been relatively slow in its digital transformation journey. However, in recent years, organisations in the sector have made impressive strides when it comes to using digital to improve the customer experience. This is due to a convergence […]
1. Executive summary The question of who controls how an organisation’s marketing technology budget is spent first hit the headlines in 2012 when Gartner predicted that, by 2017, CMOs would be spending more on tech than CIOs. Since then, as marketing spend on digital channels has continued to grow, and as customer experience has become […]
1. Executive summary The past few years have seen constant turmoil in the world of business, as companies try to work out how to cope with the changes caused by the digital age. Every business is now a digital business to some extent, based on the degree to which it uses digital media to communicate […]
The Internet Statistics Database contains over 2500 charts and statistics related to digital transformation, for you to browse, save and export.
To reach consumers, pharma companies are increasingly looking for ways to engage patients and prospective patients through digital channels. While this typically takes the form of marketing campaigns, in a growing number of cases, pharma companies are developing full-fledged online services.
In the past several years, established financial services firms have increasingly sought to partner with or even acquire fintech upstarts, many of which have been encroaching on territory they used to control.
Digital transformation has been called “business’ biggest buzzword” and “the buzziest buzzword in B-to-B today”.
