Change Management for Marketers Best Practice Guide
This report provides marketers with practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics.
Digital Transformation Monthly
Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.
Effective Leadership in the Digital Age
A report drawing on the Effective Leadership in the Digital Age research, which set out to answer one key question: what does it mean to be a ‘digital leader’ in the context of digital transformation?
Digital Transformation: Agility and Innovation Best Practice Guide
A report exploring how organisations can adapt to changing circumstances by applying key agile principles to marketing, ecommerce and innovation practice, with best practice recommendations, case studies and useful frameworks for identifying the key building blocks of achieving greater agility, enhanced innovation and organisational change.
Digital Transformation and the Role of Data
A report aimed at helping marketers better understand data within the wider scope of digital transformation and how data underpins businesses. It sets out why digital transformation is needed, the role of data, the DaaS model, data strategy frameworks and why transformation can fail.
The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250
Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the business’ recent digital transformation, the impact of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.
Direct Line Group’s Mark Evans on the three phases of digital transformation
Speaking at the Festival of Marketing on a panel about digital transformation in finance, Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, told delegates, “The limit is our own beliefs about what customers are prepared to do, so expect ever more complicated journeys… to be done digitally.”
How banks can make loyalty more beneficial to customers
If the trend towards the unbundling of financial services is to be reversed, then banks need to make it beneficial for consumers to have a relationship with just one institution.
How is coronavirus impacting the financial sector – and how are brands responding?
The effects of the ongoing coronavirus crisis are being felt in almost every sector. From retail and consumer packaged goods to entertainment, sports, and of course travel and leisure, every sector is being impacted in a different way and is facing down its own unique challenges.
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How digital is changing the pharma & healthcare industry
The Covid-19 pandemic has triggered an acceleration of digital transformation within the healthcare and pharma industry. According to a survey by GlobalData, 40% of pharmaceutical industry professionals in Europe and North America believe that the pandemic has accelerated digital transformation by more than five years.
How Johns Hopkins Medicine adapted its content strategy in the Covid-19 pandemic
To cater for rising public interest in Covid-19, Johns Hopkins Medicine quickly developed a search and content strategy early in 2020, changing the way it worked with experts across the organisation to make the most of its content architecture.
Why data security needs to be “baked in” to healthcare to earn consumer trust
The digital transformation of healthcare has been progressing at pace since the onset of the coronavirus pandemic; but in the midst of rapid innovation, earning the trust of consumers is still vital.
Seven retailers who digitally transformed by doing what customers love online
At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully.
Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach
Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers.
Eight examples of in-store technology innovations for the Covid-19 era
Retailers are increasingly beginning to turn to technology to solve the challenges presented by the Covid-19 era. Here are eight examples of tech innovations that are being used to improve the in-store shopping experience.
Travel & hospitality companies plan to shift budgets to bridge the customer experience gap
Adobe’s Digital Trends 2021 report sheds light on how far travel and hospitality companies need to go to meet customers’ expectations for digital experiences – and how they plan to make up the ground.
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7 examples of how the internet of things is facilitating healthcare
In a new age of remote healthcare, how is the internet of things enabling new forms of medical treatment, understanding and care?
63% of marketers are struggling to deliver omnichannel experiences
Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to deliver a truly omnichannel marketing approach. This is one of the key findings from the ‘State of Martech Integration 2020-21’ report, produced in partnership with HCL Software.
Scope’s UX chief on accessibility: it has to be “baked in from the start”
For businesses, accessibility is far too often an afterthought in website design and optimisation. What happens when an organisation treats accessibility like user experience, and builds a transformation around it from the word ‘go’?
How cloud kitchens can overcome CX and marketing challenges in an increasingly virtual industry
The food and drink industry is going virtual, with online-only ‘cloud kitchens’ opening up to serve the booming takeaway market. But in such a competitive space, how can brands benefit from the advantages of being digital-only while also delivering a stand-out customer experience?
Tech alone won’t change your company
Business advisor and experienced Chief Marketing Officer, Ben Rhodes, shares his approach to transformation, and seizing growth opportunities, in our new digital world.
OVO Energy on change management and digital transformation
Back in January, OVO energy acquired SSE Energy Services (SSE plc’s household energy and services business). The merging of their marketing and communications teams has been a story of success thanks to a period of digital transformation with help from Optima. As a result, OVO has been able to deliver enhanced customer experiences and foster a more collaborative, creative in-house environment.
Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities
For charities and non-profits, the Covid-19 crisis has been an extremely challenging time – but also one of opportunity. Econsultancy spoke to Lizi Zipser, Director of Strategy & Insights at Blue State, about how the pandemic has accelerated digital transformation in the third sector, and what that means for charitable organisations.
Will Pret a Manger’s new multi-channel model help it survive store closures?
Pret a Manger announced the closure of 28 stores in July, leading to the loss of 2,890 jobs. The chain is hugely reliant on commuters and office workers, but with a large percentage of people still working from home, it is now struggling to regain sales.
The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250
The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.
Travel retail needs to embrace omnichannel after Covid-19
The global duty-free and travel retail market was valued at $74.9 billion in 2017, and projected to reach $153.7 billion by 2025, fuelled by the wider growth of the travel and tourism industry.
Agility vs. innovation: how SME and enterprise marketers have responded to Covid-19 [survey]
New research from Econsultancy and Marketing Week’s ongoing surveys on the business impact of Covid-19 reveals differing approaches between SMEs (<50m annual revenue) and enterprise businesses (>£50m annual revenue) on responses to the virus, plans for H2, and staff attitudes.
The new multichannel: Post-lockdown trends in marketing and ecommerce: Webinar
Econsultancy founder Ashley Friedlein and a panel of senior brand marketers discuss what multichannel strategy will look like post-pandemic.
Digital Shift Report: Q1 2021
Digital Shift for Q1 covers the creator economy, livestreaming, the integration of commerce in many content formats, Ratatouille: The TikTok Musical, Singles’ Day 2020 and Netflix’s content-led forays on social media and virtual influencers.
Digital Shift Report: Q4 2020
Econsultancy’s quarterly Digital Shift report delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
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Digital Marketing Strategy Fundamentals
Learn what digital strategy means and the practical tips for developing your own.
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Brand Building in Digital
The whys and hows of creating a strong digital brand presence.
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Learning from Digital Disruptors
Discover what disruption means and how you can learn from disruptors in your industry.
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Digital Trends
Four key digital trends that require special attention.
20 Min
Strategy
Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping
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Modern Marketing Strategy
How to make your marketing strategy quantified, agile and future-proofed.
16 Min
Brand and Value
Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.
10 Min
Positioning
Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.
15 Min
Market and Customer Orientation
Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.
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Customer Insight
How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.
24 Min
Distribution
Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.
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Innovation and Trends
Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.
Digital transformation stats – explore the ISD
The Internet Statistics Database contains over 2500 charts and statistics related to digital transformation, for you to browse, save and export.
