1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
"Globally, 52% of the marketers say driving growth through digital transformation and modernisation is their top strategic focus"
The Internet Statistics Database contains over 2500 charts and statistics related to digital transformation, for you to browse, save and export.
Latest Research, Trends and Best Practice
1. Introduction The modern marketer’s dilemma “After several years of long Christmas lists to Santa, this year my girls could not think of anything they wanted. It dawned on me; my kids are not seeing marketing encouraging them to want things. My job and the jobs of future global marketers are getting more challenging. We […]
From the Blog
Several years ago, the future looked uncertain for American fast food chain Chipotle.
Neil Perkin is one of Econsultancy’s most experienced and thought leading consultants. Having just written his second book, Agile Transformation: Structures, Processes and Mindsets for the Digital Age, we caught up with him to ask a few questions about the nature of digital transformation. Why did you write the book? Digital transformation is front and […]
Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second.
Where do you begin?
"Digital transformation does not happen quickly"
Read more on the perennially hot topic of digital transformation in Ashley Freidlein’s marketing and digital trends for 2019 piece.