Digital Transformation

The latest digital transformation best practice, briefings, case studies, statistics, trends, training and more

Digital Transformation Monthly (February) Packshot

Digital Transformation Monthly: July 2020 – Retail

‌ This special edition of Econsultancy’s Digital Transformation Monthly examines how retailers have been adapting to the effects of the coronavirus outbreak.

Econsultancy founder Ashley Friedlein on digital transformation

‌”We may have moved beyond infancy in digital transformation but we are very far from adult.

“We are entering turbulent years as transformation teenagers seeking to understand what exactly it means for us as things continue to change.”

Digital transformation in Financial Services

Fintech 2.0: the disruptors become the disrupted

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs.

Digital transformation in Pharma & Healthcare

Digital transformation in Retail


20 Min


Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping

16 Min

Brand and Value

Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.

10 Min


Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.

15 Min

Market and Customer Orientation

Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.

14 Min

Customer Insight

How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.

24 Min


Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.

27 Min
innovation and trends

Innovation and Trends

Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.


Reports and webinars

3d render, glowing rings, round lines, tunnel, neon lights, abstract background, circles, red blue spectrum, virtual reality, vibrant colors, laser show

Digital Transformation Monthly – August 2020

1. Introduction Almost four-fifths of businesses (79%) saw digital transformation budgets grow as a direct result of the coronavirus pandemic, with more than a quarter (26%) saying that their budgets grew “dramatically”. This is a finding from a survey of 2,569 global enterprise leaders recently published by Twilio[1] – and it neatly demonstrates the catalytic […]


Digital Transformation - Econsultancy's Internet Statistics Database

A shift to digital but with less resource, do marketers have the skills to respond?

Looking through the results from Econsultancy and Marketing Week’s most recent Covid-19 Business Impact Survey (the third iteration, 25th April), there are several stats that stood out to me when juxtaposed: Only 6% of respondents from large organisations (annual revenue more than £50 million) said they were investing more in marketing to ‘seize the opportunity’. […]

Digital Transformation - Econsultancy's Internet Statistics Database

Digital transformation stats – explore the ISD

 ‌ The Internet Statistics Database contains over 2500 charts and statistics related to digital transformation, for you to browse, save and export.

Topic hubs