Digital Transformation

The latest digital transformation best practice, briefings, case studies, statistics, trends, training and more

Digital Transformation Monthly (February) Packshot

Digital Transformation Monthly

Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories across industries: from investments in infrastructure to pivots towards digital only channels. The series distils the important information down into a digestible compendium of what business leaders need to know about digital transformation.

Digital transformation and the coronavirus crisis

RS offices (electrocomponents)

The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250

Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the business’ recent digital transformation, the impact of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.

Digital transformation in Financial Services

Fintech 2.0: the disruptors become the disrupted

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs.

Digital transformation in Pharma & Healthcare

Digital transformation in Retail

Microlearning

20 Min
Strategy

Strategy

Objective and KPI setting, to budgeting for digital marketing, using data for planning, segmentation and targeting and customer journey mapping

Econsultancy
16 Min

Brand and Value

Ways you can add value to people and organisations through your brand: how to build your brand and how to avoid breaking your brand.

Econsultancy
10 Min

Positioning

Learn how the fusion of digital, classic tools and architecture offers unique capability to do positioning in real-time and at an individual level via dynamic personalisation.

Econsultancy
15 Min

Market and Customer Orientation

Explore ways to achieve market orientation through a customer-focused approach and ensure engagement from your organisation.

Econsultancy
14 Min

Customer Insight

How to make the most of the latest methods and digital data analytics to fully inform your customer insight planning.

Econsultancy
24 Min

Distribution

Learn about how traditional models of distribution have changed and how digital has broken down the barriers to entry.

Econsultancy
27 Min
innovation and trends

Innovation and Trends

Where we are now and what is likely to happen in the world of digital. We discuss the big digital eras and their impact on marketing, as well as the key innovations, challenges and opportunities to prepare for.

Econsultancy

Reports and webinars

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Digital Transformation Monthly – April 2021

1. Introduction Each month, Econsultancy’s Digital Transformation Monthly report highlights the most important transformation stories arising from sectors including retail and grocery, healthcare, travel, and finance. In April, as the UK and much of the rest of the globe prepares itself for the easing of lockdown restrictions, we take a look at how retailers including […]

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OVO energy

OVO Energy on change management and digital transformation

Back in January, OVO energy acquired SSE Energy Services (SSE plc’s household energy and services business). The merging of their marketing and communications teams has been a story of success thanks to a period of digital transformation with help from Optima. As a result, OVO has been able to deliver enhanced customer experiences and foster a more collaborative, creative in-house environment.

Digital Transformation - Econsultancy's Internet Statistics Database

Digital transformation stats – explore the ISD

 ‌ The Internet Statistics Database contains over 2500 charts and statistics related to digital transformation, for you to browse, save and export.

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