Direct-to-Consumer (D2C)

The latest reports and trends on the direct-to-consumer (D2C) brand model in ecommerce and retail.

Eve Sleep’s CEO on what big brands can learn from a DTC scaleup (and vice versa)

At Econsultancy Live, Eve Sleep CEO Cheryl Calverley spoke to Econsultancy founder Ashley Friedlein about what retailers and big corporations can learn from the D2C model.

FMCG household and cleaning products

How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising?

 ‌ During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertising and marketing campaigns?

D2C in FMCG

subscription_model_delivery

Subscription box retailers enjoy high search traffic and low online advertising costs – but will new users stick?

 ‌ Rebecca Sentance speaks to three subscription box companies – Pasta Evangelists, a subscription box service for making “restaurant quality” pasta; Craftiosity, a craft subscription box; and Cratejoy, an ecommerce platform for subscription boxes – about the increase in demand that they’ve seen, why subscription boxes are playing such an important role in the current crisis, and what the lasting effects of the pandemic might be on the subscription box industry.

Reports and Guides

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Brand Purpose Best Practice Guide

1. Introduction The concept of ‘brand purpose’ is not new, but as consumers want more than a transactional relationship with the brands they buy from, it remains high on the agenda for companies. Research continues to show that consumers are assessing what a brand says and does. They see brand purpose as an important factor […]

Ecommerce Best Practice Guide

 1. Introduction This guide has been created to help marketers either review their company’s existing ecommerce strategy or to help create an ecommerce proposition from scratch. It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results. Brands must make many choices when thinking through […]

Ecommerce: Third-Party Marketplaces for Retailers

Ecommerce: Third-Party Marketplaces for Retailers 2018

1. Introduction In the space of 20 years, Amazon has grown into a $200bn company[1], selling everything from books to health foods. It is now the fifth largest retailer in the UK according to Verdict, beaten only by four supermarkets.[2] It is estimated to have accounted for a third of all UK spend online in […]

Nike

An introduction to direct-to-consumer brands and their marketing

 ‌ In the past decade or so, we’ve seen a swathe of successful digital-first D2C brands make their mark. From Dollar Shave Club to Glossier – D2C has become synonymous with success.

But why is this the case, and what does it tell us about retail and marketing? This briefing will explore the benefits of the D2C sales model, take a look at some of the best examples of this trend, as well as examine the future of D2C.

Digital Shift: The D2C Playbook

The expansion of direct-to-consumer propositions is creating some interesting new opportunities for innovation in specific sectors. In 2019, Neil Perkin examined the rise of subscription services by Beam Dental and Tide, as well as the launch of Loop, a zero-waste platform, and Deliveroo’s move into the own-label space.

Microlearning – Strategy

Microlearning – Ecommerce

Fast Track Ecommerce and Online Merchandising training

Ecommerce expectations and shopping behaviours are changing rapidly. By combining best-practice methods with cutting-edge techniques, this Ecommerce and Online Merchandising training course will ensure your brand’s ecommerce delivery thrives in a competitive marketplace.