The Future of D2C – Digital Shift Q2 2022
A rundown of three of the essential trends shaping the future of this emerging space.
Direct-to-Consumer (DTC) Best Practice Guide
This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.
Six lessons from Mars Petcare’s dive into D2C during the pandemic
“The idea … is that we’re going to create an ecosystem to completely serve the needs of pet parents, and pets,” said Rodi, European Marketing Director of Natural and Health Brands.
Webinar: Direct-to-Consumer (D2C)
With the shift to online models and commerce being accelerated by the pandemic, the rise in DTC models has continued unabated. This webinar distills the key learnings from Econsultancy’s brand new Direct-to-Consumer Best Practice Guide and covers key models and enablers, the challenges and opportunities involved with launching DTC propositions, and how to successfully drive growth in this rapidly developing area.
The River Café successfully transitions to a direct-to-consumer brand
Shopify website designed by GPMD drives increased traffic and doubling of revenue
The Bottle Club increases sales with ‘Espresso Martini Tester’ Dream Job campaign
The Direct-to-Consumer drinks company worked with JBH on a user-generated content and social media campaign which increased links, traffic, first party data and revenue.
Artisan food store overhauls online customer experience and increases revenue
Paxton & Whitfield partnered with GPMD to create a more immersive and efficient user experience to boost sales by 400%
CarMats.co.uk startup generates £2m+ revenue via optimised user experience and SEO strategy
Digital agency Evoluted’s challenger brand drove rapid growth through innovative use of the DVLA database and customised recommendations.
Mattress Online’s Paid Search campaign drives 144% revenue uplift
The ecommerce site partnered with Evolved Search to launch an agile, digital advertising campaign that increased customers, sales and profitability.
Pasta Evangelists creates informational content to drive organic growth and boost keyword rankings
The recipe box subscription service created informational resources to inspire site visitors to make their own pasta dishes or order directly from the company during the pandemic, increasing organic traffic by 444% year on year.
Arena Flowers on building an operating platform for the new realities of ecommerce
CEO John Hackett discusses pandemic growth, building a platform that can cope with 150,000 personalised orders in 12 hours on Mother’s Day, the acquisition of D2C brand Patch Plants, and current challenges in ecommerce.
Polly Wong on the keys to D2C growth: distribution, marketing and product assortment
Direct-to-consumer (D2C) commerce surged during the early stages of the Covid-19 pandemic, as new brands capitalised on the shift to online shopping, and mainstream brands – such as Nike and Levi’s – doubled down on direct sales channels. Two years on, with physical retail regaining traction, and wider issues such as inflation, online advertising prices […]
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Six lessons from Mars Petcare’s dive into D2C during the pandemic
When you hear the brand name ‘Mars’, what is the first thing that springs to mind? Chances are, it’s probably sweets, since Mars is best known as the company that owns confectionery brands like Galaxy, M&Ms, Snickers, Twix and many more. Far less widely-known is the fact that Mars is one of the world’s largest […]
How drinks brands have adapted to Covid-19, as told by a ‘grain to glass’ marketing agency
How have alcohol and drinks brands adapted to the highs and lows of Covid-19? We spoke to Tom Harvey, co-founder of “grain to glass” marketing agency YesMore, about direct-to-consumer sales, adapting marketing strategies, and how to be more human on social media.
How FMCG brands are getting the most out of first-party data
The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known as consumer-packaged goods or CPG). While the astronomical spike in online purchasing that was seen in the early days of the Covid-19 lockdowns (and again in late 2020 and early 2021) proved to not be permanent, many more consumers […]
FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping
Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly Fast-Moving Consumer Goods, or FMCG, also known as Consumer Packaged Goods (CPG). The ecommerce penetration of grocery shopping – which had been slowly increasing pre-pandemic – has abruptly spiked over the last year reaching a record 14% in the […]
How can FMCG brands make the most of their hard-won first party data & deliver more effective digital advertising?
During the coronavirus pandemic, many FMCG brands have established new channels and relationships with consumers. How can they use these to gather first-party data and put it to effective use in their advertising and marketing campaigns?