Direct-to-Consumer (D2C)

The latest reports and trends on the direct-to-consumer (D2C) brand model in ecommerce and retail.

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

Six lessons from Mars Petcare’s dive into D2C during the pandemic

“The idea … is that we’re going to create an ecosystem to completely serve the needs of pet parents, and pets,” said Rodi, European Marketing Director of Natural and Health Brands.


Webinar: Direct-to-Consumer (D2C)

With the shift to online models and commerce being accelerated by the pandemic, the rise in DTC models has continued unabated. This webinar distills the key learnings from Econsultancy’s brand new Direct-to-Consumer Best Practice Guide and covers key models and enablers, the challenges and opportunities involved with launching DTC propositions, and how to successfully drive growth in this rapidly developing area.

Case Studies


How FMCG brands are getting the most out of first-party data

The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known as consumer-packaged goods or CPG). While the astronomical spike in online purchasing that was seen in the early days of the Covid-19 lockdowns (and again in late 2020 and early 2021) proved to not be permanent, many more consumers […]