Direct-to-Consumer (D2C)

The latest reports and trends on the direct-to-consumer (D2C) brand model in ecommerce and retail.

Direct-to-Consumer (DTC) Best Practice Guide

This report examines the opportunities in DTC for a broad cross-section of businesses, from digital startups to legacy brands. It provides frameworks, models, metrics and case studies that can be used to build an effective DTC strategy.

Six lessons from Mars Petcare’s dive into D2C during the pandemic

“The idea … is that we’re going to create an ecosystem to completely serve the needs of pet parents, and pets,” said Rodi, European Marketing Director of Natural and Health Brands.

Webinars

Webinar: Direct-to-Consumer (D2C)

With the shift to online models and commerce being accelerated by the pandemic, the rise in DTC models has continued unabated. This webinar distills the key learnings from Econsultancy’s brand new Direct-to-Consumer Best Practice Guide and covers key models and enablers, the challenges and opportunities involved with launching DTC propositions, and how to successfully drive growth in this rapidly developing area.

Case Studies

D2C in FMCG

Reports and Guides

Ecommerce Best Practice Guide

Econsultancy’s Ecommerce Best Practice Guide lays out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. The report gives in-depth guidance on strategy and operations, generating demand, converting demand and measurement in ecommerce.

Microlearning