Subscription LevelSmall Business
Company / Organization Type Agency / Consultancy (Marketing)
Areas of ExpertiseUser Experience and Usability, Conversion Rate Optimization, Data & Analytics, Personalisation, Optimisation (inc testing, CRO)
Industry FocusConsumer Goods, Education, Healthcare & Pharmaceutical, Retail, Travel & Leisure
Mappin House
4 Winsley Street
United Kingdom
Number of Staff 6-15
Budget Range £30k+
Date Established 1st May 2009


AWA digital is a Conversion Rate Optimisation (CRO) agency with a proven track record of improving websites to produce more sales, revenue and enquiries.

Today, we are one of the fastest growing multichannel CRO agencies with over 50 blue chip retail clients. We operate globally with offices in the US, UK and South Africa.

AWA digital helps you make your websites and apps more easy to buy from with proven fixes that generate almost instant results. It’s the easy way to hit – or exceed – your current sales targets, as well as improving your UX and personalisation.

Years of success in improving websites both small and large has shown us that there are a myriad of ways in which websites make it hard to find a product and purchase it quickly and easily.

We regularly uncover the obstacles that get in the way – and improve things so that buying is easy. This is verified by the hundreds of experiments we run every year, split testing new variants of a web page against the existing one.

These successful solutions are the result of our proven 5-step methodology. Developed by our own team and constantly being improved, it combines an unparalleled depth and breadth of research and analysis with a unique and effective method of prioritisation with a whole-team approach to creating new web pages to test, learn and profit from.

Whether you want a complete optimisation package where we take care of everything, or simply need some training and mentoring to up-skill your in-house team, we can help. We are flexible and open so we can work alongside you as an extra resource in areas where you’ve under-staffed or as an integral part of your team.

We’re so confident that our proven methodology and outstanding people get results that we guarantee it. Our charges are simple – just one monthly fee, with no hidden extras, no lengthy contracts and no cancellation penalties.

Contact us today to discuss how we can work with you to make your website easy to buy from.

Client List

Our blue chip clients include: Canon, River Island, Interflora, Dune, Barbour, Mothercare, Joules, Mountain Warehouse, TK Maxx, Dunelm, Thompson & Morgan, Scotts of Stow, Lyle & Scott, Sunspel, Richer Sounds, Go Outdoors, Paperchase, BUPA, The Book People, Cox & Cox, OKA direct, and Crew Clothing.


WhichTestWon 2015 Gold Winner in the Product Page category,
Which Test Won 2014 Gold Award for Home page test

Weekly Page Views over the last 12 weeks

In order to see your Weekly Page Views over the last 12 weeks please contact