|Company / Organization Type||Vendor / Technology Supplier|
|Areas of Expertise||Multichannel Marketing|
|Date Established||1st January 1999|
As a marketer, we are sure you will recognise that your role has many more technical challenges than ever before. With the move from mass marketing towards a one-to-one marketing approach, coupled with new channels, sales models and the proliferation of customer data held in call-centre systems, CRM systems and ERP systems has made it more difficult to harness the customer and prospect knowledge and market insight to do your job both at a tactical and strategic level.
Furthermore, marketers are under increasing pressure to deliver quantifiable forecasts and results in a climate of reducing budgets and increasing legislation and competition. In addition they need to constantly invent innovative ways to target their customers and prospects with tailored marketing messages that are not only relevant but compelling.
Founded in 1999, CRM is the first of a new breed of Marketing Operations Agencies to provide the technical knowledge, services and resource to the modern Marketing Department so that they can focus on both strategic and tactical innovation to drive business growth.
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