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Company / Organization Type Agency / Consultancy (Media)
Areas of ExpertiseContent marketing, Search Marketing, Performance marketing, Optimisation (inc testing, CRO), Digital Transformation
Industry FocusFinancial Services, Healthcare & Pharmaceutical, Retail, Travel & Leisure
DAC Group
1-3 Berry Street
United Kingdom
Number of Staff 16-30
Annual Turnover £5m-£20m
Budget Range £5k+
Date Established 1st August 1980



Starting out as a small boutique search agency in Clapham, London we’ve come a really long way.

We had a fantastic seven plus years under Make It Rain; and we’re excited to have been acquired by North American Agency, DAC Group. We have renamed and rebranded as DAC Group/London.


DAC Group is a multi-platform digital agency with offices in the States, UK and Canada. We offer a one stop-stop lead-gen shop with decades of experience in bringing buyers together with sellers. We’ve been doing it since 1972 so you can trust your advertising is in good hands.

We’ve set out our stall; we qualify, capture and convert high-value traffic (off and online) into new sales. We stand up to the hard metrics and performance indicators, we’re confident that you can measure us against them - we won’t disappoint.

DAC Group has a powerful approach to online and offline lead generation. We blend paid search, unpaid search, social, mobile and print/online directory marketing with state of the art measurement and proprietary technology.

And we can prove it.

Want to know more?

I bet you would. And we’re happy to show you.

Get in contact with a member of the team and we will happily demonstrate the industry-leading ROI achievable by our team. All underpinned by great tech.


Mike Fantis, VP Managing Partner – DAC Group/London
Luke Regan, VP Managing Partner – DAC Group/London
Lauren Jones, Director, Operations & Technology – DAC Group/Europe

Client List

Ted Baker, Tiffany & Co, Alphega Pharmacy, Whittard of Chelsea, Optegra, easyCar, easyHotel, Spaceslide, Screwfix Wardrobes, Portland Brown, Crystal Palace Football Club, Glasses Direct, David Lloyd Leisure, Best Western, Center Parcs, Burgess Yachts, Nordstrom, State farm, Bridgestone Tyres, and Firestone

Research featuring DAC Group/London (Formerly Make It Rain)

Supplier Showcases DAC Group/London (Formerly Make It Rain) has presented at

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