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|Company / Organization Type||Vendor / Technology Supplier|
|Areas of Expertise||Marketing Automation|
7-12 Tavistock Square
|Number of Staff||501-1000|
|Date Established||1st January 1999|
Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence.
The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess.
It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point.
At SmartFocus, we created The Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we keep up?
It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Using our software will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience.
- Forrester Research, Inc. has named the SmartFocus Message Cloud as a Strong Performer among real-time interaction management suites in its inaugural Wave report on the fast growing RTIM market.
Macy's, Mercedes-Benz, Nestlé, Office Shoes, Sainsbury's, and Speedo
Research featuring SmartFocus
- Email Marketing Platforms Buyer's Guide 2013, 18 Sep 2013
- Email Marketing Platforms Buyer's Guide 2012, 24 Jan 2012
- Social Media Management Systems Buyer’s Guide, 7 Oct 2011
- Email Marketing Platforms Buyer's Guide 2010, 27 Oct 2010
- Email Marketing Platforms Buyer's Guide 2009, 18 Sep 2009
- Email Marketing Platforms Buyer's Guide 2008, 19 Aug 2008
Supplier Showcases SmartFocus has presented at
- Email Marketing Supplier Showcase, 5 Feb 2009
Events SmartFocus has sponsored
- JUMP 2010, 13 Oct 2010
Press Releases from SmartFocus
- TELETEXT HOLIDAYS ADD REAL-TIME USER GENERATED CONTENT TO EMAIL CAMPAIGN AND GAIN 2X ENGAGEMENT, 26 Jul 2016
- SmartFocus Cited as a Strong Performer in Cross-Channel Campaign Management Report , 7 Jun 2016
- THE ENTERTAINER SEES 3x INCREASE IN EMAIL REVENUE & 120% IN MOBILE SALES AFTER EMBRACING CONTEXTUAL MARKETING WITH SMARTFOCUS, 12 May 2016
- SMARTFOCUS ANNOUNCE EXPANSION OF THE MESSAGE CLOUD IN LATIN AMERICA, 2 Mar 2016
Blog posts and comments by SmartFocus
- How The Entertainer uses personalised, dynamic email content, Kym Reynolds, 29 Jun 2016
- Why marketers must move from data to insight to action, Kym Reynolds, 22 Mar 2016
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