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Subscription LevelEnterprise
Company / Organization Type Agency / Consultancy (Other / Not relevant / Don't know)
Areas of ExpertiseMobile, User Experience and Usability, Design, Conversion Rate Optimization, Customer Experience
Industry FocusAutomotive, Financial Services, Gaming, Retail, Travel & Leisure
Harella House
90-98 Goswell Road
United Kingdom
Number of Staff 61-150
Annual Turnover £5m-£20m
Date Established 1st September 2002


Foolproof is an experience design company with offices in London, Norwich and Singapore.

Our purpose is to create measurably better digital products and services that deliver value for brands and their customers. By understanding the needs of the business and the end-user we guide the design process towards what we call the Win/Win.

Our design approach is collaborative, iterative and evidence-driven, bringing both our clients and customers into the design process to create new and better digital experiences.

Foolproof employs 80 people and has a specialist skillset, giving us the capability to help define the experience strategy and execute solutions through research, design and optimisation. Our team is made up of people from a wide variety of backgrounds including psychologists, researchers, ergonomists, product and interaction designers, social scientists, data analysts and graphic artists.

Our practice spans four main specialisms: Strategy and Planning, Design Research, Interaction Design and Conversion Rate Optimisation.

Client List

Allianz, BBC, City Index, Eli Lilly & Co., Flight Centre, HSBC, Lloyds Banking Group, Paddy Power, Reckitt Benckiser, Sage, Shell, Sony, Tesco, Thomas Cook Group, Transport for London, Unilever, and Vodafone

Research featuring Foolproof Ltd

Events Foolproof Ltd has sponsored

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