Subscription LevelEnterprise
Company / Organization Type Agency / Consultancy (Other / Not relevant / Don't know)
Areas of ExpertiseUser Experience and Usability, Design, Digital Strategy
Industry FocusAutomotive, Financial Services, Healthcare & Pharmaceutical, Retail, Travel & Leisure
45 Folgate Street
E1 6GL
United Kingdom
Number of Staff 61-150
Annual Turnover £5m-£20m
Date Established 1st September 2002


Foolproof is an experience design agency. We create digital products and services for businesses all around the world.

We help clients create competitive advantage through better user experience. You may already be familiar with our work. For example, if you’ve booked a flight with easyJet; hold a bank account with HSBC, Nationwide or TSB; ordered a pizza from Domino’s; or bought a ticket for the London Underground via an in-station ticket machine.

We have a team of almost 100 people operating out of our three offices in London, Norwich and Singapore. We’re proud that some of the world’s most talented experience designers have chosen to develop their career with us; from insight and planning through to visual design and front-end development.

Our team look at design problems differently, and solve them in original ways. We work in cycles of making and testing, moving from sketches and storyboards through prototypes into production-ready visual designs. Our approach increases the creativity of the solution because each cycle of iteration is an opportunity to gather fresh insights which can improve and tune the experience as it moves towards market.

Our practice spans 4 main specialisms:

Strategy and planning
Create a vision for the outcome you want for you and your customers. Then make a plan for bringing it to life.

An intimate understanding of customer needs and motivations leads us to bold new ideas for products and services which will break your company away from the competition.

Insight is central to our design approach. That’s why we have a research team which is one of the biggest and smartest in any agency in our field.

Creative technology
Our creative technology team is garlanded with awards because they find ways to use emerging technologies to solve today’s customer experience challenges.

Client List

We are proud to work with some of the world’s biggest and most influential brands. Here are some of the companies we are helping to create a better user experience:, Allianz, BBC, Dell, Domino’s, easyJet, Eli Lilly & Co, Flight Centre, HSBC, Lloyds Banking Group, PaddyPower, Sage, Shell, Sony, Tesco, Thomas Cook Group, Transport for London, Unilever, and Vodafone

Research featuring Foolproof Ltd

Events Foolproof Ltd has sponsored

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