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Company / Organization Type Agency / Consultancy (Full Service)
Areas of ExpertiseMobile, User Experience and Usability, CRM & loyalty programs, Native Apps, Digital Strategy
Industry FocusCharities & Non Profit, Consumer Goods, Energy & Utilities, Retail, Travel & Leisure
Unit 4, Underwood House
39a Shepherdess Walk Buildings
Underwood St, London
N1 7LG
United Kingdom
Number of Staff 16-30
Annual Turnover £1m-£5m
Budget Range £50k+
Date Established 1st June 2011


Hi Mum! Said Dad is a creative mobile technology agency.

We define, develop and launch mobile-first digital products and services for companies hungry for growth.

Companies come to Hi Mum! Said Dad for three distinct areas, Think, Do and Drive.

Think: Think encapsulates our approach to strategy
Do: The DO phase is centred on implementation
Drive: Drive is designed for ongoing improvement and support of live products

Our clients include some of the world’s most recognisable brands: Molson Coors, Coca-Cola Enterprises, Cadbury, Oxfam, British Army, William Grant, Comic Relief, Carling, tastecard, Gourmet Society and start ups like Pledgit and BreatheSport.

While we are mobile purists, we know that mobile works best when considered as part of the wider mix and so collaboration is at the heart of our approach and is the inspiration behind our family themed name.

Client List

BreatheSport, Carling, Molson Coors, Pledgit, tastecard, Comic Relief, Mail Online, William Grant & Sons, Oxfam, Cadbury UK, Mondelez International, Park Resorts, Magic Seaweed, Tate Museum, BBC Children in Need, Coca-Cola Enterprises Ltd, Gourmet Society, Sport Relief, Ritz, and Maynards


Most Effective Loyalty Campaign 2015 (MOMA)
Best Use of Mobile 2015 (RAD awards)
Best Fitness App 2015 (Huffington Post)
People’s Choice 2014 (The Drum Creative Awards)
Best FMCG Strategy 2014 (MOMA 2014)
Mondelez Marketing Excellence Award
Best In-store (Effective Mobile Marketing Awards, EMMAS)
Mobile Agency of the Year (ME awards)
Best B2C App Travel & Tourism 2014 (Mobile Marketing Magazine)
Best Travel App 2013 (W3 Gold Mobile)
T&L Most Innovative Mobile 2013

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