|Company / Organization Type||Vendor / Technology Supplier|
|Areas of Expertise||Ecommerce, Customer Experience, CRM & loyalty programs, Data & Analytics|
|Industry Focus||Charities, Government & Non Profit, Retail, Travel & Leisure|
|Number of Staff||31-60|
|Date Established||1st January 2010|
Intent HQ turns social data into revenue, right out of the box.
Our Realtime Audience Intelligence captures, analyses and activates audience Interest and Intent. We do this by building an interest profile on every visitor based on both their social profile, together with what they read and signal interest in on your sites.
Intent HQ encourages website visitors to log in with their social credentials, then uses proprietary technology to translate social data into a meaningful commercial signal: We call it Social Tuning™. Then we feed that signal in to our Interest Rank™ algorithm to provide a prioritized list of personal recommendations for your site.
Uniquely, this profile captures an individual’s entire interest set, and makes the connection between topics of interest in much the same way a human mind connects things it reads, sees and hears. Until now, there’s been no way to turn that unstructured data into real value.
By building a deep interest profile on every visitor and tracking what they do on your sites, we know what your entire audience looks like. Moreover we are able to tell what kind of user is most valuable to you, the moment they arrive on your site.
Website owners use our audience intelligence technology to give their users a remarkable experience on site which translates into higher conversion rates, increased engagement, greater lifetime customer value and lower customer acquisition costs.
Previously called Global Dawn, Intent HQ’s been focused on social data and personalization since its founding in 2010. The company is backed with venture funding from Edge, Sustainable Technology Investors and other successful entrepreneurs. Now we’re taking the graph, natural language processing and decision technologies we’ve developed to market as Intent.
Events Intent HQ has sponsored
- JUMP, 9 Oct 2013
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