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Subscription LevelEnterprise
Company / Organization Type Agency / Consultancy (Creative)
Areas of ExpertiseStrategy & Operations, User Experience and Usability, Design, Customer Experience, Data & Analytics
Industry FocusAutomotive, Charities & Non Profit, Energy & Utilities, Financial Services, Government
The Drill Hall
57a Farringdon Road
United Kingdom
Number of Staff 61-150
Annual Turnover £5m-£20m
Budget Range £100k+


Rufus Leonard is an independent creative engagement agency that has been providing a unique blend of strategy, creativity and technology to create inspired futures for our clients for 25 years. Since it was founded in 1989, Rufus has worked with the likes of Lloyds Banking Group, British Gas, O2, Williams F1, John Lewis Partnership, Bupa, Rias, Save the Children and Royal Mail.

Today the award-winning, London-based team is more than 100 strong but its ethos remains the same. Rufus is all about equipping clients to define and manage their brands, creating experiences that inform, engage, entertain and most importantly evolve in real time. A curator of core brand values across increasingly multi-faceted touch-points, Rufus promotes active brand management to all.

Rufus delivers Active Brand Management through six core skill sets: Insight and analytics, innovation and inspiration, creative, platform development and management, experience design and business transformation.

We offer a full, end-to-end capability, from digital strategy to full design and build. This end-to-end service gives Rufus and our clients everything we need to deliver a complete and effective brand experience. Our digital offer is formed and complemented by matching levels of expertise in our brand business which is a combination that adds a unique dimension to bringing brands to life.

Client List

The AA, Lloyds Banking Group, British Gas, ODEON, Premier Inn, Lloyds of London, London Stock Exchange Group, The Gym Group, Aggreko, Rio Tinto, London Business School, and Pizza Express



Sunday Times Top 100 Best Companies to Work For in the UK

The Drum Elite Agencies Census
#1 Design Elite Agency

Neil Svensen - Founder, CEO & ECD

Transform Awards
Silver - Lloyds Banking Group, Best internal communication during a brand development project
Bronze - Lloyds Banking Group, Best implementation of a brand development project
Bronze - Natilik, Best implementation of a brand development project
Bronze - Premier Inn, Best brand consolidation
Bronze - Fight for Sight, Best visual identity from the charity/NGO/non-profit sector

BIMA - Agency of the Year

Sitecore - Best Use of Contextual Intelligence - Stagecoach

The Drum Elite Agencies Census
#1 Digital Elite Agency
#2 Design Elite Agency
#3 Independent Elite Agency

The Drum's Elite Poll - #1 Elite Digital Agency

Transform Awards -
Gold - LSEG - Best implementation of a rebrand across multiple markets
Silver -LSEG - Best brand consolidation

Marketing Design Awards -
Winner - Automotive category - Williams F1

Interactive Media Awards -
Best in Class - Community - Depression Alliance
Best in Class - Energy - British Gas Mobile Energy

Lovie Awards -
Silver Lovie - Williams F1 website

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