|Subscription Level||Small Business Multi-user|
|Company / Organization Type||Vendor / Technology Supplier|
|Areas of Expertise||Multichannel Marketing, Strategy & Operations|
|Industry Focus||Energy & Utilities, Financial Services, Retail|
4 Victoria Square
Sky IQ, a wholly-owned subsidiary of BSkyB, specialises in analysing and interpreting consumer behaviour. Combining its own data with its clients’ data, Sky IQ enhances its clients’ understanding of their customers and the habits of consumers across the UK. Using this data-driven insight it predicts consumer behaviour to inform future marketing campaigns, strategy and investment, and helps its clients to engage more effectively with consumers through targeted marketing that improves customer retention and increases market share.
In September 2012 Sky IQ introduced the UK’s largest viewing panel, which delivers anonymised and aggregated information from more than 500,000 Sky homes across the UK. Unique to Sky IQ, insight derived from the viewing panel not only helps Sky understand more about the content and products its customers prefer, but it helps brands, advertisers and media partners reach their target audiences more effectively and enables them to analyse the success of TV advertising campaigns in a more efficient and detailed way than has ever been possible before.
For further information, please visit www.skyiq.com.
Events Sky IQ has sponsored
- JUMP 2011 London, 12 Oct 2011
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