Attribution

Measuring Email Marketing Campaigns

Knowing how to use key performance indicators (KPIs) and metrics effectively is key to a good measurement strategy. This chapter explores some of the factors that should guide the selection of metrics, and other aspects of campaign measurement. Measuring email campaigns Conversions are often referred to as ‘goals’ to include the breadth of different outcomes […]

15 minute read

Data trends in 2021: the expert view on cookies

As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie-based measurement and targeting. How should the industry adapt, and what trends will come to the fore? We asked some experts in data and advertising for their predictions.

People and Skills - Econsultancy's Internet Statistics Database

New approaches to digital marketing measurement

Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity.