Mobile Marketing Best Practice Guide
This handy report covers the strategic approaches, use cases, considerations and useful guidelines for marketers to consider when devising their mobile strategy, from mobile-first user experiences and mobile search, to optimising mobile performance.
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Quick Guide to Augmented Reality
AR technology proved its utility during the Covid-19 pandemic, entertaining and engaging customers and enriching digital experiences. This quick guide provides an entry point for marketers looking to use the technology in their own campaigns, covering potential applications, business considerations and steps to implementation.
A metaverse reality check: What role for brands?
Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.
Mobile and UX
Site speed: Seven ways developers and web managers can improve it
Site speed has always been a hot topic in the realms of web development and SEO, with both parties looking for the perfect combination of a cutting-edge, visually appealing site, consisting of high-quality imagery, which has an average page load time of less than a couple of seconds.
User Experience and Interaction Design for Mobile and Web
This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile and equips readers with the tools and techniques to achieve clear, measurable business objectives.
A marketer’s guide to progressive web apps (PWAs)
A progressive web app, or PWA, is a website with the look and feel of, and much of the same functionality as, an installed application on a desktop PC, tablet or smartphone.
Case Studies
Professional accountancy body improves member experience with relaunched app
The Institute of Chartered Accountants in England and Wales worked with Cantarus to make its app a more essential tool for its members, leading to 10,000 downloads The Institute of Chartered Accountants in England and Wales| Cantarus
Paid ad campaign targeting industry events generates close to 5,000 downloads for Turkish jewellery app
Working in partnership with D-Dat, Buluro deployed a paid ad strategy across Google and Meta to coincide with jewellery trade shows
KFC launches Owned Delivery Service with geo-targeting campaign
The fast-food restaurant chain partnered with Mindshare for a multi-channel digital advertising and mobile CRM campaign which boosted UK sales by 5.5%
Swedish clothing brand optimises CRM to drive 47% loyalty programme sign-up
Björn Borg consolidated and leveraged real-time consumer data in a cross-channel programme which created a more seamless and engaging customer experience
Hybrid CX: Four use cases for retailers integrating smartphones into stores
According to an August 2018 study by Salesforce, 71% of shoppers use a mobile device in-store – a figure up from 62% in 2017.
Is JD.com’s Ochama bringing New Retail to Europe?
What is Ochama and how is the format different to current European stores?
How mobile payment is changing offline UX
This week, the first ever cashierless store opened in the UK: a Sainsbury’s Local supermarket that is experimenting with using the brand’s Scan, Pay & Go smartphone technology instead of tills and cashiers.
What innovations in 3D and AR technology could mean for ecommerce
New technology is opening up further opportunities within ecommerce, as AR and 3D sizing solutions help online retailers to solve challenges around size and fit. Consumers are already shopping online more than ever before, of course, but these solutions could further accelerate the shift to ecommerce – particularly within fashion. The EY Consumer Index recently […]
Microlearning courses
Articles
NHS app needs to demonstrate “continuing value” in order to succeed: report
The NHS official app has been widely downloaded by patients, but a new digital transformation report from the Health and Social Care Committee asserts that more needs to be done to convince users of its value.
Airship’s Thomas Butta on what makes a great mobile app experience
Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask him what makes a great mobile app experience, and learn about why marketers should have what he calls a ‘life after download’ mindset. Tell us about your role – what does a typical day look like for you? […]
A metaverse reality check: Defining the metaverse
Businesses are rushing to get in on the ground floor of the metaverse – but what is it really? What do we mean when we talk about ‘the metaverse’?
A day in the life of… Charlie Johnson, VP at IP geo-location company Digital Element
Charlie Johnson is VP International at global geo-location data and services company, Digital Element. I recently chatted with Charlie to find out more about her role and expertise, as well as her thoughts on how privacy regulations are impacting the digital ad industry. Talk me through your role… What does a typical day look like […]
Lessons from John Lewis on bringing together the digital and physical at Christmas
John Lewis Customer Director Claire Pointon discusses experiential retail at Christmas and customers’ expectations of a ‘connected’ brand.
Thursday, BeReal, Anyone: Authenticity-focused apps aim to redefine user behaviour on social
A number of new social apps are designed to limit usage and encourage authentic interaction. Is this a new era for social?
AppsFlyer’s Adam Smart on how marketers should adapt to a changing mobile landscape
Adam Smart is Director of Product, Gaming at AppsFlyer – the mobile marketing analytics and attribution platform. I chatted with Adam to find out more about his role, plus his opinion on growing ad formats, data measurement, and user privacy. Tell us about your role, and how it fits into the wider company? In 2020, […]
How China’s programmatic landscape is changing
In June 2021, China officially passed one billion internet users, with 71.6% of its population connected to the internet, according to the 48th Statistical Report on Internet Development in China. For would-be advertisers, this is an immense potential market, and programmatic advertising offers a flexible, efficient, scalable and targeted way to reach these consumers. However, […]
14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19
Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In this article, we’ve collected together statistics, reports and figures that illustrate how the ongoing Covid-19 pandemic is affecting everything from gamer demographics to […]
The why, what and how of building an app experience shoppers won’t abandon
It doesn’t matter what industry you’re in – ecommerce companies have great reasons to optimise their mobile app experience. For one, shoppers have flocked to mobile channels in recent years – mcommerce has grown steadily and is projected to make up almost three quarters of all retail ecommerce sales in 2021. App users are a […]
How restaurants are innovating with digital loyalty programs
Digital sales have more than tripled for restaurants since the start of the pandemic, says Paytronix’s Annual Order & Delivery Report. Other research mirrors these findings, suggesting that digital is increasingly a differentiator for restaurants. According to the Restaurant Readiness Index, restaurants now generate around 40% of their total sales by selling to customers online, […]
AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival
With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?
Super apps
Can Uber achieve super app status in the US?
Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.
Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’
Econsultancy’s quarterly Digital Shift report is intended as a guide to support strategic thinking. It is about delivering actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Super apps: How the rest of the world is following in China’s footsteps
If you move in digital circles, have spent time in or have done business with China in the past five years, chances are high that you’ve heard of WeChat.
Location data
To obtain first-party location data, companies need to adapt to Android 10 and iOS 13
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
Advertisers beware: location data often isn’t what it appears to be
Location, location, location. Advertisers know it’s important, which is why they often target users by their location. Location represents more than a place; from it, advertisers often make inferences about everything from intent to demographic characteristics.
Six ways marketers can fight location-based ad fraud
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
Reports
Internet Statistics Compendium: Mobile
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media. This report is aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
Digital Shift Report Q3 2021 Chapter 2 – AR, VR and wearables
Exploring how holograms, advertising and premium content are used in VR experiences, this chapter also looks at the integration of AR into social media and the intersection of wearables and AR.
Find mobile marketing trends – visit the ISD
The Internet Statistics Database contains thousands of charts and statistics related to mobile marketing, for you to browse, save and export.