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Close-up photograph of a bottle of Baileys alongside a glass that has a small amount poured into it.

Diageo on D2C strategy, owning search and adapting to new consumer moments

For brands who primarily sold to or interacted with customers via a physical venue, the Covid-19 pandemic and the lockdown that it brought prompted an abrupt shift towards finding ways to interact with customers in the digital realm instead. This was particularly true for beverage company Diageo, which owns drinks brands like Guinness, Baileys, Smirnoff, […]

angel maldonado

A day in the life of… Founder of Empathy, search and nav specialists

Angel Maldonado is the founder of search and navigation specialists, Empathy, which pairs site search software with interfaces. We asked him what it takes to run a successful company in this space, and just what does success mean anyway? Please describe your job: What do you do? Angel Maldonado: As the founder, most of my […]

Ebay becomes latest ecommerce brand to offer visual search

Ecommerce pioneer eBay doesn’t make headlines nearly as often as peers like Amazon, which appears well on its way to taking over the world, but that doesn’t mean that eBay isn’t trying to rekindle growth through innovation.

Case in point: on Wednesday, the company, which had already applied visual search to its Motors app, announced broad new image recognition features for its mobile apps which allow users to “use pictures instead of words to search eBay’s 1.1 billion listings.”

ASOS visual search: Is it any good?

Mobile is a key area of focus for ASOS. 

It’s not hard to see why – 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80 minutes in the app each month.