According to a new report by Criteo, one third of all online retail transactions in 2016 involved two or more devices.
Not only does this prove that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
Neilsen recently reported that sales of ebooks were down 16% in 2016 from the year previous.
Unlike other entertainment industries, such as music or television, consumers appear to be turning their backs on digital in favour of traditional books.
The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.
The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.
But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.
When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.
Technology expert Rhi Morgan at T3 Magazine commented back then:
Our Internet Statistics Compendium saw a wealth of fresh data hit its pages this month as we continue to keep abreast of the most significant digital trends.
With the best of our own in-house research and a range of stats from freely available third-party sources, our ISC covers everything from demographics of global internet users to ecommerce, social media, search and digital marketing strategies – and a whole lot more.
Today’s post, however, looks to the mobile arm of the compendium and specifically tablets.
We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.
But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.
During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.
You will have noticed a steady stream of 2014 roundup posts on the blog recently and it’s now time for another.
This time I’ve asked several mobile experts for their opinions on what have been the most impressive campaigns in the past 12 months.
It follows on from a similar post looking at the biggest mobile trends from 2014.
This month, the Demographics and Technology Adoption part of our Internet Statistics Compendium saw some interesting additions in regards to who around the globe can access online services easily and who are faced with the most barriers.
For me the most intriguing figures came from McKinsey’s recent report Offline and falling behind: Barriers to Internet adoption and Ofcom’s latest research Children and Parents: Media Use and Attitudes Report 2014.
Both had some insight into how young people are getting online (or not), and they are especially fascinating to take a look at side by side.
Previously on the Econsultancy blog we’ve reviewed the Marks & Spencer multichannel experience after its site redesign.
And while the market is still out on the new website, we think moving towards an improved digital offering is of critical importance to the company’s longer term success.
Keeping my eye on the retail landscape, one area that has been spoken about is the use of interactive tablets and displays in-store, and a recent DigitasLBi survey revealed that 43% of internet-shopping consumers had used multimedia shopping aids of this kind.
On my wanderings about Oxford Street, I noticed that M&S had quite a few of these dotted around. I thought I would test it out and see what it was like.
How do we consume media in 2014? And what media? And on which devices?
Ofcom released The Communications Market Report in August 2014 and it’s chock full of interesting data and charts on the UK market.
I’ve previously looked at mobile and tablet usage. Now I’m turning by attention to the broader topic of media uptake, in its various forms.
For more statistical goodness, download our Internet Statistics Compendium…
Ofcom today published The Communications Market Report 2014 in the UK.
There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.
No doubt we’ll be covering the report fairly heavily, but I thought I’d start by rounding up the bits that caught my eye.
How is device use changing? How are people accessing media? How much are advertisers spending and on what?
Due to the popularity of the article titled, ‘Ecommerce product pages: where to place 30 elements and why‘, a sequel has (finally) been written.
The focus now turns to the main category page, which is used in ecommerce to give shoppers access to a range of products such as ‘menswear’ before they drill further down to find specific items (e.g. socks, jeans).
This article will add value if you: