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14 examples of augmented reality brand experiences

The global AR market is projected to grow from $6.12 billion in 2021 to reach $97.76 billion by 2028.  The Covid-19 pandemic has undoubtedly accelerated investment of late, driven by the greater need for companies to deepen customer relationships via digital platforms. Within the context of marketing, augmented reality allows brands to offer unique and […]

Ecommerce Best Practice Guide

This guide is for companies looking to either review their existing ecommerce strategy or create an ecommerce proposition from scratch, including practical tips that can be applied to individual aspects of an ecommerce business to maximise results.

disney +

Content is king: Disney+ hits 10m subscribers in 24 hours

The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]

How Movember grew to five million Mo Bros and Sistas

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.

Paid Social Media Advertising

Social Media Advertising

1. Introduction This guide has been written to complement Econsultancy’s Social Media Strategy Best Practice Guide, Social Media Platforms Overview, B2B Social Media Best Practice Guide and Paid Search Best Practice Guide. The purpose of this guide is to provide an overview of the opportunities, risks and the required investment of time, effort and budget […]

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Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

thumbs up emerging from circular hole in pink wall

Social Media Strategy Best Practice Guide

A guide providing marketers with a framework for developing a social media strategy, summarising the main considerations including frameworks and models for connecting with audiences, successful strategies for integrating customer service into social media and the opportunities of social listening.

mobile-ad-fraud

The continued fight against ad fraud

Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers.

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Paid Search Best Practice Guide

Econsultancy’s refreshed and updated series of Paid Search Best Practice guides covers everything marketers need to know about the complex, though potentially very lucrative, area of paid search advertising.

SEO

The evolution of SEO

What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and you’ll find a wide array of different articles each claiming to have THE definitive answer on what you need to pay attention to in order to rank highly in search.

SEO

Is lack of conversion a worrying trend for SEO?

Since it became the world’s dominant search engine, ranking well on Google has been a make-or-break proposition for many businesses. Countless companies adept at SEO can thank Google for their success.

Email Marketing Best Practice Guide

1. Introduction 1.1. About this report Econsultancy’s series of Best Practice Guides have been created for internet professionals who typically work in marketing or ecommerce roles. The guides steer readers to ensure that projects and strategies are executed in the right way for optimal results. Given the ongoing significance of email to most organisations in […]

The rise of digital dashboards for analytics

In the last few months, I’ve noticed a trend emerging at the analytics meetups and events I attend. People are talking more and more about digital dashboards. I’ve even heard people advocate throwing out monthly reports, as they hail the arrival of democratised data in the form of swish new dashboards.

The best social media stories and campaigns from September 2019

September’s social media roundup includes platform news from Snapchat, Instagram and YouTube, as well as campaigns from Oxfam, the COPI and Google. Without further ado, let’s get into it. (Remember to check out our bundle of Social Media Best Practice Guides, and Econsultancy subscribers can also watch our latest social media webinar on demand) The Rundown […]

top 25 blog posts of 2019

The top 25 Econsultancy blog posts of 2019

The year is coming to a close, with continued unease about data collection and targeting, heaps of sentiment we call ‘brand purpose’, confusion about real-time bidding and EU regulation, a feeling in some quarters of ’emperor’s new clothes’ about personalisation and customer experience, and that’s just the good news!