B&Q recently launched a standalone next-day delivery service which is designed to compete with retailers such as Screwfix. Problem is, it has also introduced a kind of into / portal page for visitors to choose which B&Q site they want to use.
Click on B&Q’s homepage from a search engine, or head straight to diy.com and this is what you will see, and visitors now need to choose from the three options before they can start shopping:
These options are: reserve and collect instore, plan and order your kitchen and bathroom, and shop online for next day delivery. Click on one and it will open in a new window, which is both annoying and unnecessary.
However, the only option of the three that does what it says on the tin is the next day delivery option, which takes you to this site, with around 12,000 products which, unless you order after 6pm on a Thursday, will be delivered to you the following day.
The problem with the other two links is that they don’t deliver on their promises. Go to the reserve and collect instore option, and you will find plenty of products, like the rattan bed below, that are only available for home delivery, so what’s the point?
Likewise, by clicking on the kitchen and bathroom link, you would expect to see just these sorts of products, but instead you get the same page as the reserve and collect link, which means that two of the three descriptions are completely meaningless, and will probably just confuse and annoy customers.
I’m not really in favour of intro / portal pages anyway, as they just add another unnecessary step between clicking on the site and actually beginning to shop.
Tesco is one retailer that has such an entry page, but it at least has enough different departments (Direct, clothing, wine, financial services etc) to justify it. In B&Q’s case, I don’t see the point, and would like to know the thinking behind it.