When you combine the world’s most popular mobile and tablet computing devices with an advertising model that Steve Jobs himself was said to have called “revolutionary“, you might expect overnight success.
But that hasn’t exactly been the case for Apple and its iAd offering. Although it is far from a failure, it hasn’t exactly upended the mobile advertising space — yet at least.
Why? Critics might point the finger at Apple and Steve Jobs, who were so involved in the development of the early iAds themselves that some brands and agencies were reportedly unable to move forward with their own concepts.
The iAd Producer contains a number of pre-built interface components, such as buttons and sliders, as well as animations and effects. There are also tools for validating and editing the code produced and simulating how the iAd will look on an iPhone or iPad.
Although the adss created with iAd Producer are useless without participation in the network, which isn’t currently self-serve, it seems logical that it reflects Apple’s understanding that to scale the iAd Network, it can’t be involved in the creative process for every single iAd.
By creating a point-and-click software application that provides a number of pre-built components and effects, however, it can still exercise some influence over how iAds look and function.
While the release of the iAd Producer may not mean that the iAd Network is going to open up more broadly to all comers anytime soon, it probably does represent an important next step in how Apple’s mobile advertising network will function going forward.
Photo credit: yto via Flickr.