November 21st 2019, 3pm GMT, 10am EST
Data is king. It helps us understand the online and offline experiences our customers are having and how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single source of truth.
In this webinar Anthony Gribbon, Journey Analytics Manager at LV=, shares his experience of integrating MarTech solutions, including Google Analytics and A/B testing tools, with digital experience insights from Decibel and using them to make changes and drive results.
LV= General Insurance (LV= GI) is one of the UK’s largest personal lines insurers with over five million customers. It provides car, home, pet, travel and landlord insurance, and offers services directly to consumers as well as through intermediaries, such as brokers.
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