November 21st 2019, 3pm GMT, 10am EST

Data is king. It helps us understand the online and offline experiences our customers are having and how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single source of truth.

In this webinar Anthony Gribbon, Journey Analytics Manager at LV=, shares his experience of integrating MarTech solutions, including Google Analytics and A/B testing tools, with digital experience insights from Decibel and using them to make changes and drive results.

LV= General Insurance (LV= GI) is one of the UK’s largest personal lines insurers with over five million customers. It provides car, home, pet, travel and landlord insurance, and offers services directly to consumers as well as through intermediaries, such as brokers.


Information about how we use the information you provide in this form
For details of we use the information you provide to us when you register for this webinar, please see our privacy policy here:

Information about how we may share your data with the sponsor of this webinar
This webinar is being sponsored by TAP LondonIf you register for this webinar, we may make available your name, job title, company and email address to this sponsor.

It is in our and our sponsors’ legitimate business interests to share this data with the sponsor: it allows us to attract the most appropriate sponsor for the webinar and to facilitate business-to-business communication between our sponsor and you after the webinar. Our sponsor may contact you about their products and services.

Alternative means of attending this webinar
If you would prefer not to have your data shared with our sponsor, we will make the webinar available to you via other means six weeks after the event. Please contact for details.