Durex is launching its first affiliate programme, aiming to support sexual education while providing information about its products.

This coincides with a major brand push instore, as well as a targeted experiential marketing campaign.

Working in partnership with Affiliate Window and performance management agency R.O.EYE, Durex wants to use its new affiliate site to develop brand appeal among the 26-35 demographic.

Kaye Sutcliffe at Durex said, “Affiliate marketing is the perfect channel for this, since we can work with a cross section of some of the UK’s leading partners.”

To support this, Durex recently took its ‘Good Vibrations Tour’ around the UK, in which a branded Durex Play campervan visited key locations in London, Cardiff, Manchester and Newcastle. It handed out sample products, heard the nation’s sexual confessions and provided tips via a ‘Love Guru’. 

R.O.EYE has already helped deliver five-fold growth year-on-year for sister brand Scholl since it began to work with the affiliate channel, and Durex is keen to see the same results.