The UK’s shoppers spent £4.9bn online last month, 20% more than in the same period in 2010, bringing the total spend so far this year to £10bn.
UK online retail (IMRG)
- The £4.9bn spent online in February equates to £79 per person.
- As online shoppers stocked up in advance of duty increases, alcohol sales rose by 37% on January and up 25% on February 2010.
- Other growth areas included clothing (up 34% on February 2010), home and garden (up 37%), and electricals (up 22%).
- According to Jonathan Brown, John Lewis’ sales were up by 20% on the same period in 2010, with clothing sales rising by over 50%.
Online payment trends (Cybersource)
- 94% of merchants accept credit and debit cards, while 41% of merchants accept PayPal payments. 27% of merchants accept payment in currency other than GBP, while 15% accept cards specific to non-UK regions.
- Google Checkout payments have risen by 1% during 2010, and mobile payments have increased by 5% during 2010.
E-commerce and delivery (Snow Valley)
- There was a slight increase in the speed of delivery during 2010, with 48% of orders arrived within two days, up from 46% last year.
- 81% of orders arrived within the timescales given by retailers, though this has dropped from 91% in 2009.
- Retailers are getting better at displaying delivery charges, with 34% showing this information on product pages, 43% on the shopping basket, while just 21% waited for customers to enter the checkout before revealing this information, down from 30% last year.
Percentage of online shoppers that use social media (Econsultancy, How We Shop in 2010)
Social commerce (Immediate Future)
- 46% of online shoppers do not have a clear idea of what they want to buy when they go online. Emerging groups of shoppers, termed gatherers and collaborators, are spending time on social platforms researching and sharing information prior to making a purchase.
- 60% of UK online shoppers would be more likely to shop at a site that rewarded them for reviews or recommendations.
- Retailer incentives do not affect the credibility of customer reviews (32% think better of a brand that has been recommended, 30% when the recommendation has been rewarded).