I’ve come across a few interesting stats on e-commerce this week, so I’ve decided to gather them together in one handy post. 


I’ve also added a selection of e-commerce stats from our most recent Internet Statistics Compendium

Online shopping habits (eCommera)

  • 42.6% of UK consumers buy something online at least once a week, and the average online spend per shopper is £71 per month. 
  • Price was the most important factor in choosing to shop online for 60% of respondents, followed by convenience of having items delivered (51%). 
  • Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason. 46% said knowledge of the retailer from their high street presence was a key factor.

Site search (Econsultancy Site Search Report)

  • Our Site Search report found that, on average just 50% of site searches were successful, and 40% of responding companies were not even aware of the success rates.
  • 57% of firms are planning to increase their investment in this area as they appreciate the value and benefits of effective site search. 

Online retail spending (IMRG)

  • UK online shoppers spent an estimated £4.4bn during June; this compares to an estimated £3.7bn spent online in the same month last year.
  • Online sales for the whole of 2010 are predicted to reach £56bn. 

A decade of online retail (IMRG Capgemini

  • UK consumers spent £250bn between 2000 and 2010. 
  • In 2001 UK e-commerce sales were just £1.8bn with just six million Britons shopping online.
  • IMRG and Capgemini predict that the UK online retail market will grow by 110% in the next decade, reaching £123bn by 2020. 
  • According to this forecast, growth will slow down to 6% year on year as the market matures.

Online retail growth in Europe (CCR/Kelkoo)

  • Online retail sales in Europe are set to jump 20% during 2010 and be worth €172bn ($241bn). E-commerce will account for 5.5% of all retail sales within Europe.
  • E-commerce growth is being seen fastest in Poland, France, and Spain. 
  • Through 2009, European online shoppers spent an average €871 each, with Britons topping the table with an average spend of €1,240 and Poland at the bottom of the countries surveyed on €362.

What makes people shop online? (Econsultancy’s How We Shop in 2010 report)

  • When shopping for something which can be bought both online and in store, 34% of UK shoppers would prefer to buy online, with 55% opting for the high street. 
  • Free shipping was the most popular motivation for 82% of UK consumers, followed by price guarantees (72%), alternative payments (60%), and ratings and reviews (59%).
  • Respondents were asked how much their most recent online purchase cost. Nearly half (46%) of surveyed consumers spent between £0-£100, with the largest proportions (29%) being between £25- £100.