We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.

The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.

Like similar recently published briefings on Email Marketing and Web Analytics, the Affiliate Marketing document contains information on the following:

  • Market valuation
  • Market trends 
  • Key points of roundtable discussion
  • Latest statistics
  • Useful resources

The aim of these briefings is to provide high-level information to those who want to get up-to-speed with specific areas of internet marketing and e-commerce.

And for those who are new to E-consultancy, it is a chance to get a flavour of our work.

The key discussion points from our Affiliate Marketing roundtable were as follows …

  • Brand-bidding
  • Landing Pages
  • Merchant-affiliate collaboration and communication
  • The need for integrated campaigns
  • Hybrid deals (i.e. publishers who want to combine CPA pricing with CPC or CPM)

There is plenty of food for thought in this briefing. But those who want to delve deeper should look at our 2006 Affiliate Marketing Buyer’s Guide which contains a more in-depth analysis of the UK marketplace and profiles of all the major networks.