E-consultancy’s inaugural Innovation Awards attracted around 230 entries across 13 categories. We were truly delighted by the response, which included some fantastic submissions that highlight truly cutting-edge innovation.

After more than a week of heavy deliberation we can now announce the shortlist, as follows…


Innovation in Affiliate Marketing

AMWSO Co Ltd
Digital Window
Essence Media
sunshine.co.uk
TradeDoubler

Innovation in Email Marketing

Argos
Database Group
MailPerformance UK
Red Eye International/Haven
Thomas Cook

Innovation in Online Advertising

ad pepper media
Collective
Tailgate Technologies
This Is Open
VideoEgg

Innovation in Multichannel Marketing

lastminute.com
Manning Gottlieb
Virgin Books

Innovation in User Experience

AKQA
Bunnyfoot
Endeca/Kiddicare
Legal & General
mydeco.com
Skyscanner

Innovation in Social Media & Communities

Alliance and Leicester
Cornerstone Publishing, Random House Group
Essence Media
Head London
Photobox.co.uk

Innovation in SEO & Natural Search

Guava
Linkdex.com
Quirk eMarketing

Innovation in Paid Search & PPC

Greenlight
Search Laboratory
Summit Media
Unique Digital

Innovation in Web Analytics and Optimization

Alenty
iPerceptions
Magus
Nedstat
TagMan/Positive Feedback

Innovation in Online Acquisition

Five by Five
GAME Stores Group
Online Media Group
Synthetix
Thomas Cook

Innovation in Online Conversion

Essence Media/Carphone Warehouse
Imano
Thomas Cook

Innovation in Online Retention

Coastdigital
Sensorpro

Innovation in Innovation in Digital Marketing and Team Management

Jellyfish Online Marketing
Tamar

Congratulations to all that made the shortlist, and commiserations to those that didn’t. The standard of entries was in some categories ridiculously high.

The second (and final) round of judging will now commence, with the winners announced in early December.

The awards are sponsored by our friends at Bigmouthmedia.


Chris Lake is Editor in Chief at E-consultancy and can be found Twittering here.