Ecommerce Best Practice Guide
This guide has been created to help companies either review their existing ecommerce strategy or create an ecommerce proposition from scratch.
It includes a multitude of practical tips that can be applied to individual aspects of an ecommerce business to maximise results.
Latest Research, Trends and Best Practice
1. Introduction Businesses of all sizes around the world are undergoing digital transformation in various forms, with the global market for digital transformation forecast to reach $798bn by 2025, according to Research and Markets. However, digital transformation is far from being a monolith. Although companies undergoing digital transformation use many of the same tools and […]
20+ stats that show how online retail is changing
Here are 20 statistics (plus a few extras) that illustrate the most important changes taking place in online retail.
16 ways retailers can improve their approach to online returns
Here are 16 ways that retailers can improve their approach to handling returns, complete with examples of how brands are putting these tips into practice.
Articles on ecommerce
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money.
March is typically one of the busiest months of the year for the car industry, with the release of new number plates spurring on car buyers.
Like many other industries, the beauty world has been hugely affected by the coronavirus pandemic.
Ecommerce trends in 2020: What do the experts predict?
For all the (justified?) hype about voice, AI, New Retail, single view of the customer, take your pick – the most interesting developments in ecommerce are much broader.
Articles on ecommerce
As people across the UK have heeded advice to stay indoors and only venture outside if necessary, restaurants and pubs who would normally be catering to large crowds have closed their doors.
With many countries around the world still in lockdown due to the coronavirus pandemic, retailers are finding new ways to cope and (in some cases) meet the increase in ecommerce demand.
The impact of Conversion Rate Optimisation (CRO) continues to be misunderstood, and its value severely underestimated.
Ratings and reviews are a hugely important tool for brands of all kinds.
Stitch Fix is an online personal styling service that sends a curated selection of clothing and accessories to customers, using a mix of machine learning and human selection.
The internet has empowered consumers in numerous ways, giving them a more direct connection with the brands they love (and hate), providing them with more choice and convenience, and giving them a means of quickly and easily sharing their opinions.
Direct-to-consumer brands typically focus on digital marketing in order to grow, utilising paid search and social media to target and engage online consumers.
Product recommendations can be a highly effective way for ecommerce websites to boost discovery, and to drive higher average order value.
What is it about your brand or business that makes it unique? Why should a customer shop with your brand and not a competitor?
Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer.
We’re moving on into February with another great round-up of digital marketing statistics for your Friday afternoon.
According to a recent PYMNTS study, 86% of US consumers are interested in new commerce experiences that can save them money and offer flexibility or convenience.
Six impactful examples of ecommerce USP bars
In the past five years or so, a trend has emerged in ecommerce website design where a brand will showcase their USP on their website in a visually eye-catching and accessible way. This most often makes an appearance in a dedicated bar on a brand’s homepage (usually at the top, but not always) known as a ‘USP bar’.
The company worked with Plug & Play to create a conversion path based on user intent, achieving a 22% boost in revenue, a 13% rise in order value and a 111% increase in conversion rate.
The global doughnut and coffee chain works with agency Ridgeway to refresh the site, creating a better user experience that also boosted page views and reduced bounce rate by 43%.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Discover ecommerce statistics with the ISD
Keep up to date with the latest ecommerce statistics via the Internet Statistics Database. Browse, save and export charts as you go.