green ecommerceShop online and help end global warming? In this era of acute environmental awareness, that could be a powerful value proposition for etailers. Particularly with data to back up the claim.

Buy that gizmo online rather than drive to the all and you’ll burn 35 percent less energy, finds a just-released Carnegie Mellon University Green Design Institute study.

Researchers used data provided by Buy.com and the Internet
Superstore, along with information from earlier research to compare the
carbon dioxide emissions resulting from with
delivering a flash drive from manufacturer to a home via the
traditional retail and Buy.com’s e-commerce channel.  

The worst culprits in terms of energy consumption and carbon dioxide
emissions in that transaction were getting the customer to and from the
physical store, 
packaging, and last-mile delivery on the ecommerce side of the
equation. The biggest offender? Customer transport, which accounted for
65 percent of carbon emissions in the traditional transaction.

Betcha Buy.com is going to jump on this with a heavier marketing pitch. The company already displays “Go green with Buy.com” on its home page, as well as listing electronics products certified as environmentally friendly.

“Consumers are looking for ways to live a more environmentally
conscious lifestyle, whether that be recycling at home, reducing paper
and packaging consumption or purchasing products that have less impact
on our natural resources,” said Neel Grover, Buy.com’s CEO and president. “This study solidifies that online shopping is another avenue
they can embrace to help lower their carbon footprint and energy
consumption.”

No reason why Buy.com be alone in driving home this impactful message.