Empower your team with the latest ecommerce skills

Provide your team with training in acquisition, conversion, retention, omnichannel and more ecommerce topics across a range of formats.

  • Choose from 35 hours of interactive online courses available in six languages
  • Live training sessions for all levels, from beginner to advanced
  • 50+ case studies covering successful ecommerce campaigns
  • 30+ best practice reports covering core ecommerce topics
  • Quarterly webinars and analyst sessions

Get in touch

Selected ecommerce courses

Driving Sales Performance with Omnichannel Retailers

To book a demo of this learning plan, get in touch. Or explore further ecommerce courses on the ecommerce training page. Members can explore courses in the Econsultancy Skills Cloud. About this course This course is developed specifically for those in CPG organisations with responsibilities for omnichannel retailer sales development. It sets out the key considerations […]

Help employees learn new ecommerce skills faster

Deliver an engaging training programme with in-person or virtual team sessions led by experts.

  • Energise your team by mixing group learning with everyday practice
  • Embed knowledge through practical application
  • Take part in stimulating bootcamp sessions
  • Understand the most important ecommerce trends and innovations through our quarterly webinar series

Explore some of our popular ecommerce courses and learning plans

Omnichannel: Planning and Customer Acquisition

This plan includes:

  • Introduction to planning and customer acquisition
  • Ecommerce business models
  • Acquiring ecommerce traffic: social, offline and partnerships
  • Acquiring ecommerce traffic: paid search, shopping ads and targeting

Rated 4.5/5 by Econsultancy members

Converting Traffic to Buyers

This plan includes:

  • Introduction to converting traffic to buyers
  • Optimising global navigation and on-site search
  • Successful shopping basket and checkout experiences
  • Dealing with cart abandonment

Rated 4.9/5 by Econsultancy members

Retention: Turning Buyers to Loyalists

This plan includes:

  • Introduction to ecommerce retention: turning buyers into loyalists
  • Retaining customers with first-party data
  • The power of personas and successful segmentation
  • Maximising the impact of customer feedback

Rated 5/5 by Econsultancy members

Optimising the Retail Media Opportunity

This plan includes:

  • Approaching retail media
  • Activating sponsored product
  • Activating product display ads

Pricing, Persuasion and Product Content

This plan contains three courses:

  • Mastering product content for the digital store
  • Mastering pricing strategy and tactics for the digital store
  • Persuasion architecture and tactics for the digital store

Driving Sales Performance with Omnichannel Retailers 

  • This course is developed specifically for those in CPG (Consumer Packaged Goods) organisations with responsibilities for omnichannel retailer sales development
  • The plan contains one course

Expert-led analyst sessions

These sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context
Mini shopping basket on blue background with yellow circle. Top view

Ecommerce Quarterly: Q1 2024

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes the peak season results, AI updates, cross-border retail and the latest strategies for combating the cost of returns.

Mini shopping basket on blue background with yellow circle. Top view

Ecommerce Quarterly: Q4 2023

A guide to the latest trends, developments and statistics in ecommerce, providing a snapshot of what is happening right now. This quarter’s edition includes early results from peak season, the latest developments in GenAI and the growing focus on sustainability in ecommerce.

Don’t just take our word for it

“We have been working with Econsultancy over the last two years to enhance the skills and capabilities of our global CRM community. Employees’ feedback on the training was exceptional, and the live case studies that they worked on have the potential to generate £100m for our business.”

“The Dyson Commercial Academy led by Econsultancy is hugely important to set our people up for digital success and to help us keep up with our pace of growth, ambitious plans, and the complexities of global expansion.”

“Econsultancy has been an outstanding partner in helping us drive digital transformation across our teams.”

Ready to accelerate your digital marketing and ecommerce capabilities?