Turning Buyers to Loyalists explores the keys to successful retention, including how to best attract first-party data, use powerful personas and successful segments, leverage email, deploy personalisation and maximise the impact of customer feedback.
This plan contains six courses:
- Introduction to ecommerce retention: turning buyers into loyalists
- Retaining customers with first-party data
- The power of personas and successful segmentation
- Leveraging broadcast and eutomated email
- The importance of personalisation
- Maximising the impact of customer feedback