Econsultancy has today launched a new elearning course, Persuasion Architecture and Tactics for the Digital Store, adding to its Ecommerce Deep Dive learning plans, which now feature 25 courses and 12+ hours of elearning.

Persuasion is a well-established concept in the worlds of user experience and conversion rate optimisation, as well as more broadly in the application of behavioural science to marketing. The ethical use of psychological techniques can help shoppers progress through the conversion funnel, make a purchase without friction and feel good about their decision.

The new course looks at: the role of customer insight in persuasion marketing; case studies showing common persuasion principles in action (including well-known concepts such as social proof and scarcity); and persuasion planning frameworks to align tactics to the user journey.

The persuasion course joins two others on pricing strategies and product content for the digital store, in a Mastering Ecommerce learning plan which examines critical levers of ecommerce optimisation.

Econsultancy’s learning plans in the Ecommerce Deep Dive include:

Econsultancy also has a range of Ecommerce Best Practice Guides, trends reports and briefings.

Further information

Econsultancy’s Ecommerce Deep Dive comprises 25 courses and 12 hours of learning, which can also now be accessed ‘in the flow’ of work through 60+ microlearning modules.

The Customer Experience and Data and Analytics Deep Dives are also available in structured and ‘in the flow’ formats including topics such as customer journey mapping, understanding experience with data, data acquisition and management, and data activation.

About Econsultancy

Digital marketing and ecommerce training built for the real world.

Since our inception over two decades ago, Econsultancy has been at the heart of the digital marketing and ecommerce community – bringing fresh perspectives, deep insights and the kind of expertise that only comes from living and breathing our subject matter.

We believe that truly transformational growth – of your business, its people and their skills – can only come from having unquestionable expertise behind you.

Our vision is to help leaders build on their success and deliver exceptional value for their customers, with talented teams confident in their digital abilities.

The old model of professional learning isn’t working. To succeed in today’s digital world, your people must be engaged and inspired with their training. They need the answers to their questions on-demand, whenever and wherever they need them. They want structured learning. They want access to skills and knowledge that transforms their talent for real-world results.

Econsultancy’s Multi-Touch Learning approach does that, blending on-demand and event-based learning with research and webinars tailored to your company’s culture. It’s a proven learning method that puts your people first – unlocking the skills and knowledge they need, to drive the measurable business growth you want. We’re on a mission to transform how companies grow by training their digital teams.

Learning is more than just online ‘lessons’; it’s about empowering people to upskill with purpose.